At Alia Gallery, the evening unfolded in a blur of colour, motion, and sound. Walls became canvases, cameras clicked mid-action, and models moved fluidly through the space. This was Wet Paint – the debut of creative agency BRNT, brought to life in partnership with Jotun Paints. More than a launch, it was a living installation where fashion, art, and storytelling unfolded in real time.
All images are courtesy of BRNT.
BRNT, based between Oman and Qatar, is built on collaboration and creative risk. Co-founded by Ahmed Al Hajari and led by Creative Director Muaiyad Bin Ali, the agency brings together talent from across the region to shape campaigns with both editorial edge and commercial clarity. Their process embraces spontaneity, favouring moments in motion over polished perfection.
That spirit echoed throughout Wet Paint, where the gallery transformed into a hybrid studio and showcase, alive with movement and making. The event brought BRNT’s philosophy to life – favouring process over polish and immersion over presentation. Guests stepped straight into a live editorial shoot as it unfolded in real time, witnessing the tension, beauty, and improvisation behind a powerful visual campaign. Stylists adjusted looks mid-shot, photographers captured fleeting frames, and models moved between canvases and cameras. Walls were splashed with colour, and the space buzzed with creators styling, shooting, and ideating – all under one roof.
We wanted people to feel the process. To experience the mess, the motion, and everything that happens before the final image is ready.
– Ahmed Al Hajari, co-founder of BRNT
Jotun’s Nuances collection helped shape the visual atmosphere. Its curated palette of soft and striking tones added contrast and calm, while the Fenomastic Wonderwall Lux finish gave the space a tactile richness that grounded BRNT’s vision in texture and depth.
The collaboration between BRNT and Jotun bridged product and narrative, connecting with a design-conscious audience that values both emotion and aesthetics. Together, they captured a shift in the regional creative scene – one that leans into authenticity and invites people into the story.
Looking ahead, BRNT is set to work across fashion, culture, and corporate campaigns, with a clear goal in mind: to spotlight homegrown talent and craft work that resonates. The agency is shaping a new creative standard for the region, where campaigns invite curiosity, and every image begins with a feeling.
