Jubail Island, Abu Dhabi’s iconic destination, celebrated the launch of its Public Art Programme during Art of Living 2024, Architectural Digest Middle East’s immersive art show that returned to Jubail Island for its second edition. The event, which underscores its commitment to culture and community, welcomed various galleries, as artists from across the world exhibited their works in the community’s show villas, where guests had the opportunity to discover the work of regional creatives, as well as Jubail Island’s villas simultaneously – all in an immersive ambiance of lights, music, live performances, and food stations.
As part of the annual event, Jubail Island launched its Public Arts Programme, a new initiative that introduces art to Jubail Island’s community, lifestyle and beautiful landscaped public spaces. Tarek Elkassouf’s artwork, “Transformative Energy” was the first piece in the Public Art series, unveiled at this year’s Art of Living event.
“The Public Art initiative is tailored towards residents, and visitors, encouraging them to engage with art on a daily basis. Art has a proven ability to stimulate thoughts and perceptions, evoking a deep appreciation for its beauty and emotional impact. An art programme mirroring Jubail’s essence will add to the island’s charm and beauty, spreading a positive impact on the Abu Dhabi community and the broader UAE, whilst creating a legacy for future generations.”– Mahmoud Dandashly, Chief Business Officer of LEAD Real Estate Developer
Elkassouf is an acclaimed Sculptor who is consistently pushing the boundaries of what is possible within the realm of sculpture. In his Artist Statement, he explores the concept of balance after transformation. Elkassouf has meticulously sculpted six unique and awe-inspiring outdoor sculptures, each possessing its own distinctive character and message. The artwork is thoughtfully crafted using basalt and lime stone, ensuring their durability and resistance to environmental factors. Transformative Energy embodies the dynamic spirit and rapid progress of the UAE, and draws inspiration from the UAE’s commitment to sustainability and cultural heritage.
Standing tall at 3.25m, the artwork was unveiled at Jubail Island during AD’s Art of Living exhibition, where Jubail Island community members and guests discovered a new experience of island life, where architecture, art, and nature all met. The AED15 billion Jubail Island, a project owned by JIIC and developed and managed by LEAD Real Estate Developer, will be home to an idyllic collection of six residential village estates located between Yas Island and Saadiyat Island.
Nestled among the breathtaking natural beauty and rich biodiversity of the mangroves, the landmark community will offer residents every convenience and amenity, seamlessly blending sustainable living, luxury, and wellness in an iconic new addition to Abu Dhabi’s real estate landscape.
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