With a career that bridges the worlds of fashion, business, and media, Nancy Bahmad has carved out a distinctive space for herself as one of the region’s most dynamic voices. As a journalist, TV presenter, and business strategist, Nancy brings a rare blend of editorial depth and on-camera charisma to every project she leads. Her background spans over seven years across top networks, and her interviews with international celebrities and regional change-makers are a testament to her gift for authentic, engaging storytelling. Passionate about the power of digital media and fashion marketing, Nancy continues to inspire a new generation of talent, especially women, looking to build careers with purpose at the intersection of creativity and commerce.
١. You’ve blended fashion, business, and media in such a unique way—was there a “lightbulb moment” when you realized this intersection was your sweet spot?
I’ve always had a deep passion for media and a strong vision that I would one day become a successful presenter in the Middle East. Once I found my way into the industry, I fell in love with the fashion world, especially getting to interview renowned designers and tell their stories.
But the true “lightbulb moment” came when I began to understand the business side of it all.
I realized that building a brand and sustaining growth requires more than just talent—it takes strategy, structure, and vision. That’s when I discovered how powerful the intersection of media and business really is. It’s far more expansive than people think—and I knew I wanted to grow in that space without limits.
٢. You’ve interviewed so many inspiring people. What’s one unexpected lesson you’ve learned from a celebrity or public figure that stuck with you?
I’ve had the honor of interviewing Class A celebrities and influential figures across the Middle East—legends like Isaad Younes, Hussein Fahmy, Yousra, Dima Kandalaft, Nour Ali, as well as royals and dignitaries including HH Princess Noura Al Saud, Prince Turki Al Saud, and ministers from the UAE, Qatar, and KSA. Each one left me with a unique insight or perspective that stayed with me.
But one moment that truly touched my heart was something Hussein Fahmy shared. He said that in our constant pursuit of achievement, we often forget to simply live. We overlook the importance of enjoying the present—the ups, the downs, even the stillness. He reminded me that life should be lighter, that we need to care for our inner world, read more, keep learning, and let life unfold. When we do that, success finds its way to us more smoothly than we expect.
٣. You’ve built a name in front of the camera—but what’s something about the behind-the-scenes hustle people don’t usually see?
That’s such a powerful question, because in life, we often only see the final result—the polished image, the perfect moment—without recognizing the pain, the struggles, the challenges, and even the moments of exhaustion or self-doubt that happen behind the scenes. It’s human nature. But it’s also what makes the end result so meaningful and beautiful.
As much as I love what happens on camera, I’m equally passionate about what goes on behind it.
The process, the preparation, the teamwork—it matters so much. Having a supportive team that believes in you, claps for you, and shares the journey with you gives you the fuel to keep going. I always value their opinions and input—it’s never a solo mission.
What people may not see is the emotional discipline it takes. No matter what’s happening in your personal life, you need to show up with high energy and positivity. I’ve heard stories of celebrities who came straight from funerals to interviews—and still gave their best. That level of professionalism is deeply inspiring and not often understood.
Also, the chemistry and connection between me and the guest matters a lot. I always work to build that trust before filming starts—and the beautiful part is, many of those relationships turned into lasting friendships. That, to me, is one of the most rewarding parts of this journey.
٤. You move between digital, TV, and live events with ease. How do you stay sharp and relevant in such fast-changing industries?
Media is evolving faster than ever, especially in our region where transformation is happening at every level. To keep up, I’ve learned that adaptability is everything—but so is personal growth. You need to constantly learn, evolve, and refine yourself in order to stay relevant across these very different platforms.
Each space—TV, digital, and live events—has its own unique rhythm and energy. On television, you’re speaking to an invisible audience. You don’t hear their feedback, but you’re expected to maintain a certain standard, presence, and credibility. Digital, on the other hand, is more intimate. You hear the audience—both their praise and their criticism—which pushes you to grow and engage in real time.
Live events are something else entirely. They’re raw, real, and full of energy. You feel the audience, you connect, you network—it’s another kind of empire altogether. It requires presence, quick thinking, and a strong sense of the room.
After more than a decade in this field, I can confidently say: not everyone who thrives on TV can own a stage, and not everyone with a social media presence can command a live audience.
It takes different skills—but when you master how to move between them, you unlock a whole new level of impact.
٥. Fashion and business can both be super competitive. What’s your go-to mindset or ritual when you need to push through a tough day?
For me, fashion, media, and business aren’t just competitive—they’re deeply connected. I see them as elements that complement and complete each other, rather than rivals. Still, there are days when things feel overwhelming or heavy.
In those moments, I turn inward. I pause and reconnect with myself to understand what’s really going on—what triggered the stress, and how I can shift it.
Meditation plays a huge role in my routine. It helps me release negative energy, recenter, and set clear affirmations and intentions for the day ahead.
Writing is also one of my most powerful tools. Whenever I’m searching for clarity or peace, I put it all on paper. It’s like having a conversation with my inner self. And I always try to end the process with a smile—even if the day wasn’t perfect. This ritual helps me face any challenge with a calmer heart and a clearer mind.
٦. If you could give five golden pieces of advice to someone trying to break into the media in the Middle East today, what would it be—no filters, just real talk?
1. Understand the culture—deeply. You can’t succeed in Middle Eastern media without immersing yourself in its cultural codes, values, and nuances. Respect the audience you’re speaking to and learn how to truly connect with them.
2. Build strong PR and real connections. Your network will open doors that talent alone can’t. Relationships matter, and authenticity in those connections is everything.
3. Stay informed and curious. Keep up with the news—not just entertainment, but politics, economy, and global affairs. Learn something from every industry. A strong media personality should be well-rounded and aware.
4. Invest in yourself. Read constantly. Develop your voice. Learn new skills. The more you grow personally, the more powerfully you can show up professionally.
5. Be honest, stay open, and listen to the right people. Watch how seasoned professionals work. Take feedback from experts, not noise from the crowd. And above all—believe in your vision, even when no one else sees it yet.
