Jaipur Rugs

An artistic collaboration that taps into creative levels.

Jaipur Rugs and DESIGNEAST came up with a unique collaborative venture that brings out the best from both parties. Five artists from the Middle East were paired with five weavers from Jaipur to create five distinctive textile artworks that express the spirit of creative democracy.

Source: Jaipur Rugs

The much-anticipated collection will launch during the prestigious Art Week Dubai, at the Jaipur Rugs showroom in Alserkal Avenue from February 29 to March 4. The artists in question were chosen for their unique approach to their craft. The selected names are Adrian Pepe (a Beirut-based fibre artist from Costa Rica); Noura Alserkal (a jewellery and scent designer from Dubai); Maryam Al Homaid (a textile designer from Doha), Studio Bazazo (interiors and furniture designer from Lebanon), and Studio Rejo (a creative design duo from Palestine and Riyadh).

These eminent artists were invited to the theme ‘What I believed/What I know now’, that encouraged them to explore the ways in which they have been changed by a revolutionary thought, event, or idea. The resulting creations are therefore a true reflection of each artist’s personal experiences with the elements of nature, emotion, identity, sanctuary, displacement, and family.

Source: Jaipur Rugs

“This represents a bold evolution for us since we launched at Alserkal Avenue last year. We wanted to offer artists a new creative experience. One that was authentic, honest and truly innovative. As a value driven platform, DESIGNEAST is committed to supporting artists and designers from the Global South. To discover a brand like Jaipur Rugs that is so aligned with our purpose was a gift. To bring this collaboration together, our artists, their weavers and expertise was even more enriching than we ever expected.”

– Rue Kothari, Founder and Creative Director of DESIGNEAST

From the ideas, each artist was then paired with a weaver from Aaspura, which is a village located in the Aravalli Hills in Jaipur. The location is just one of hundreds of craft clusters in India that are prospering due to the successful partnership with Jaipur Rugs. In early February, the designers travelled to Aaspura to meet their regional artisanal counterparts. Studio Bazazo paired with Sushila, Maryam with Neha, Noura with Dahfli, Adrian with Priyanka, and Reem with Pooja.

Source: Jaipur Rugs

What then took place was a stellar connection between the pairs, with the creative minds joining hand to form an incredible art piece. The artist’s imagination was interpreted by the weaver, resulting in creations that were the epitome of creativity and craft.

“It is part of our creative agenda to work on collaborations such as this. Being able to showcase not only the sustainable and ethical way that we work with our craftspeople and employees, but how important it is for us as a company to engage in projects that inspire and stimulate our weavers. We are dedicated to develop our connection with the Middle East creative community, and to work with these five artists from the region has given us a beautiful way to extend our hand of friendship to the regional art and design industry.”

– Yogesh Chaudhary, Managing Director of Jaipur Rugs

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Pranav is a writer and editor who always strives to weave stories and narratives with his words. He has written for multiple publications across a wide variety of beats. A keen opinion enthusiast, Pranav pursues the art of writing balanced pieces that explore every available POV before making his conclusion. In his free time, Pranav rages at his favourite sports teams and practices impressions.
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