A proof that outdoor living isn’t seasonal — it’s architectural.
Dubai has a new design address and it speaks fluent Mediterranean modernism with a Gulf accent. International design house Kettal has landed on Jumeirah Street with its first Middle East showroom, unveiling a flagship space in partnership with Atelio. The opening places Dubai alongside Barcelona, London, Paris, New York and Miami.
Founded in Barcelona in 1966 by Manuel Alorda, Kettal began as a family workshop before growing into a global force spanning furniture, lighting, architectural systems and design objects. Nearly six decades on, now under second-generation leadership, the brand continues to push a philosophy rooted in material intelligence, craftsmanship and a fluid approach to how we live: indoors and out.
“Opening in Dubai marks an important milestone in our journey,” says Alex Alorda, CEO of Kettal. “The city has become one of the world’s most dynamic design centres, making this the right moment to establish a permanent presence and engage directly with how people live across different environments.”
Inside, a tightly edited selection of Kettal’s most recognisable and recent designs sets the tone. Tilos by Antonio Citterio balances industrial clarity with soft comfort. Kari by Konstantin Grcic blurs the line between side table and seating. The re-edition of Loden, originally designed by Dino Gavina in 1961, nods to modernist heritage, while Passage by Ronan Bouroullec offers aluminium seating engineered for seamless indoor-outdoor transitions. Insula by Patricia Urquiola appears as organically contoured tables finished in glazed agate stone, sculptural yet functional.
For Atelio, the opening signals something larger than retail. “This is a statement of intent,” says Ruggero Ottogalli, CEO of Atelio. “An immersive experience with one of the world’s most distinctive furniture brands, supporting the region’s growing design ecosystem.”
That sentiment is echoed by Elie Khouri, Founder and Chairman of Vivium, the family office behind Atelio: “We see these spaces as cultural anchors — places that invite collaboration, creativity and deeper engagement with design.”
With its Dubai flagship, Kettal reframes its language for a city where architecture, lifestyle and climate are in constant conversation. A new chapter, written in light, material and open air — a reminder that outdoor living isn’t seasonal, it’s architectural.
