News You Just Can’t Miss!
١. YAS Super Street Challenge and Emirates Drift Championship return this weekend

Get ready for an adrenaline-packed weekend at Yas Marina Circuit as the YAS Super Street Challenge and Emirates Drift Championship return! Round 2 of the YAS Super Street Challenge will take place on January 10 and 11, while the Emirates Drift Championship kicks off on January 11, promising thrilling head-to-head battles between the region’s top drifters. Fans can enjoy the high-octane action for free by registering for tickets or elevating their experience with exclusive VIP passes. Don’t miss the excitement at Abu Dhabi’s premier motorsport destination!
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٢. Louis Vuitton unveils Pharrell Williams’ Spring-Summer 2025 campaign

Louis Vuitton has unveiled its campaign for Le Monde Est à Vous, the Spring-Summer 2025 Men’s Collection by Pharrell Williams. Shot by Stef Mitchell at La Maison de l’UNESCO in Paris, the campaign features a young cast of “next-generation diplomats” exploring the building’s halls and gardens, embodying themes of unity, diversity, and global connection. The collection celebrates Louis Vuitton’s travel heritage, with designs inspired by the nuances of human skin tones and international lifestyles. Key pieces include the reimagined Speedy P9 bag in tonal black and faded fluo shades, LV Footprint Soccer cleat-inspired shoes, and Camouflage-printed Snow Boots. The campaign highlights the LVERS philosophy, centred on warmth, savoir-faire, and the shared bonds of humanity.
٣. Rosewood Abu Dhabi launches longevity and renewal retreat

The Longevity & Renewal Retreat is your ultimate one-night reset, blending luxury and wellness for true rejuvenation. Enjoy a health consultation, a tension-melting Longevity Massage, and a soulful morning yoga and breathwork session. Reflect with aromatherapy and journaling, then wind down with in-room herbal tea for the perfect night’s sleep. Wake up energized with a nourishing breakfast, ready to embrace a renewed, balanced you.
٤. Osied pioneers the First AI-Driven Arab Album with “Sa7wa“

Palestinian-Jordanian artist Osied has made history with Sa7wa, the first Arab album created using AI-powered tools. Blending psychedelic rock and indie pop, Sa7wa offers a dreamlike journey of intricate guitar textures and ethereal synths. Crafted with GRDN.AI, an intuitive AI platform, Osied explored new creative dimensions, producing a ground-breaking auditory and visual experience. Based in Dubai, Osied’s expertise in technology and design fuels his innovative artistry, setting a precedent for the future of music. Sa7wa is now streaming on all major platforms.
٥. Bvlgari debuts Serpenti Infinito Exhibition in Shanghai

Bvlgari has unveiled the Serpenti Infinito Exhibition in Shanghai, celebrating the Year of the Snake with a stunning fusion of art and craftsmanship. Featuring works by 19 international and Chinese artists, the exhibition honours Bvlgari’s iconic Serpenti symbol and the launch of its 2025 Serpenti collections. Held on January 8th—a date symbolizing infinity—the event showcased the endless transformations of the legendary serpent in an immersive and artistic experience.
٦. Discover The New Multisensory Exhibition: The Sublime Nature Of Being

ICD Brookfield Place in Dubai, The Sublime Nature of Being, beginning on January 17, invites audiences on an immersive, multi-sensory journey into the wonders of nature. Curated by renowned artist and designer Ambika Hinduja Macker, founder of Impeccable Imagination, the exhibition reimagines her 2022 masterpiece with ethereal installations, soundscapes, and elemental materials that evoke serenity and splendour. Featuring works from international artists like Jacob Hashimoto and Nadim Karam, this collaboration with ICD Brookfield Place celebrates Dubai as a global hub for creativity. Open until February 22, it’s a must-see exploration of nature’s profound beauty.
٧. Repossi unveils renovated Dubai Mall Boutique and two new boutiques in Abu Dhabi and Riyadh

Maison Repossi, the iconic Place Vendôme jeweller, unveils its new boutique concept, blending minimalist elegance with architectural artistry. Launching in Abu Dhabi and Riyadh, alongside a revamped flagship in Dubai Mall, the design draws inspiration from Japanese minimalism and Bauhaus aesthetics, paying homage to the Maison’s signature codes. With travertine facades and emerald-green accents tailored for the Middle East, the boutiques echo the stacking and asymmetry of Repossi’s iconic Antifer rings. Each detail, from textured walls to handcrafted finishes, creates the feeling of stepping inside a jewellery box. Showcasing collections like Berbere, Serti sur Vide, and exclusive High Jewellery pieces, the boutiques embody understated opulence and Repossi’s commitment to timeless sophistication.
٨. Discover Pêche Mirage: Guerlain’s latest Masterpiece in the L’Art & La Matière Collection

Guerlain’s Pêche Mirage, the latest addition to L’Art et la Matière, is a daring blend of juicy peach and bold leather, crafted by Delphine Jelk. Opening with spicy saffron and blackcurrant, the scent evolves into osmanthus before settling into warm sandalwood and amber.
Visual artist Charles Pétillon complements this fragrant masterpiece with ethereal balloon installations, symbolizing the perfume’s airy allure. Encased in an azure blue collector’s box with a ceramic plate, Pêche Mirage is a celebration of contrasts and artistic elegance.
٩. ETRO Unveils the bold and vibrant SS25 Collection

Etro’s SS25 collection, led by Marco De Vincenzo, celebrates creativity as an ever-evolving journey. Inspired by the agave plant’s vibrant bloom, the collection bursts with Mediterranean hues, flowing fabrics, and sculpted tailoring. Psychedelic jacquards, layered transparencies, and symbolic jewellery create a dynamic fusion of tradition and innovation.
With intuition guiding design, De Vincenzo reimagines Etro’s codes in a free-spirited exploration, set to Daniela Pes’s evocative soundtrack—a journey of boundless creativity and bold expression.
١٠. Prada SS25: Carey Mulligan Explores Identity and Transformation

Prada’s Spring/Summer 2025 campaign, Acts Like Prada, celebrates the complexity of identity and the brand’s ever-evolving essence. Captured by Steven Meisel, Carey Mulligan embodies a series of distinct personas, reflecting Prada’s ideology of reinvention and unpredictability.
Fashion becomes a tool for transformation, with each look revealing alternate realities and celebrating individuality. Referencing the Feels Like Prada campaign, this season highlights the fluid, multifaceted nature of both humanity and Prada itself—always evolving, always surprising.