PUMA is celebrating the return of its iconic Speedcat sneaker with two exclusive activations in the UAE and Saudi Arabia. Bringing together fashion and culture, the brand is launching special events in Dubai, Jeddah, and Riyadh to mark the highly anticipated relaunch.
Originally designed for F1 drivers in 1999, the Speedcat evolved from a motorsport essential to street culture staple in the early 2000s. And now, the low-profile shoe is having it’s moment again. There’s been a big focus globally on the launch of Speedcat and everyone was aware they’d dropped; but we needed to give them a reason to want to own a pair and be a part of a growing community of Speedcat enthusiasts. So,working with Cockadoodle Studio, we created an activation that shone a spotlight on the Saudi art scene.
– Zarah Rashid from PUMA Middle East.
Dubai Activation: The Speedcat Menu
In Dubai, PUMA has teamed up with the popular restaurant Lulu & The Beanstalk to introduce the Speedcat Menu. From February 5 to 8, customers can order special combo meals in exclusive packaging. Each order comes with a scratch card, and lucky winners will receive a free pair of Speedcats. The giveaway operates on a first-come, first-served basis, with the promotion running daily from 6 PM to 11 PM.
Saudi Arabia Activation: Chouka Speedcat Vinyl Figure
In Saudi Arabia, PUMA is collaborating with artist Rex Chouk, known for his bold depictions of Saudi culture. Chouk has designed a limited-edition Speedcat vinyl figure featuring his signature character wearing Speedcat sneakers and PUMA apparel. The collectable will be available in limited quantities at Red Sea Mall in Jeddah, Solitaire Mall in Riyadh, and Nakheel Dammam from February 6 to 24, exclusively for those purchasing Speedcats.
Speedcat: A Blend of Heritage and Innovation
Reintroduced in the summer of 2024 for its 25th anniversary, the Speedcat has seen strong demand, celebrity endorsements, and limited-edition collaborations. Evolving with each new release, the sneaker remains a favourite among trendsetters and sneaker enthusiasts, solidifying its status as a cultural icon.
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