As soon as 27-year-old designer Maximilian Davis took over Ferragamo, the brand that was probably your grandmother’s favourite was back in the spotlight. Davis’ vision has already established a distinct language of luxury and desire. Davis has reinvented the brand and created bold, modern designs to appeal to a younger audience while preserving its house codes.
With the launch of its most recent advertising campaign, Ferragamo showcases some of the hottest and sensual looks from its Spring-Summer 23 collection, shot by Rafael Pavarotti. The collection provides a modern take on traditional Ferragamo design elements, combining the classic Italian aesthetic with contemporary silhouettes and details. The red background offers a perfect canvas to showcase the new collection’s timeless elegance and modern design, and the degradé colours and cut-out details bring a new sense of sophistication and elegance.
Through a diverse cast of personalities, Ferragamo’s attitude and independence are reflected, with a clear vision of the house: grounded in its history but oriented towards the future.