Cartier’s most iconic symbol of commitment returns with a new attitude: lighter, looser, and made for movement. “A New Wave of Love” isn’t a continuation of the classic story; it’s a reset. A fresh chapter.
Screen by Cassina
The LOVE bracelet stands entirely on its own, celebrated through a series of intimate shots, where the model reveals how she makes it then, her own. It’s a tribute to individuality, and the quiet intimacy of the pieces we reach for every day.
Outfit by Emergency Room
Outfit by 12Storeez
The new LOVE moves – literally – and the visuals highlight that fluidity: bracelets that intertwine, separate, re-form, and catch the light in hypnotic waves. Even the still-life shots place the jewelry front and center, contrasting rings and bangles against graphic monochromatic backgrounds showcasing their uniqueness.
Outfit by Emergency Room | Shoes by Jude
JEWELRY
Everything is in movement just like the new LOVE bracelet itself.
Credits:
Co-founder & EIC: Aya Mechelany-Arab @ayamechelany
Creative Direction & Styling: Najwa Harfouch @najharfouch
Content Director: Drishti Jindal @drishj_
Photography: Fouad Tadros @fouadtadros
Videography: Duane Mendes @duanemendes
Makeup artist: Gael Sastre @gaelsastremakeup
Hair stylist: Kavya Rajpowell @kavyarajpowell
Assistant stylist: Shivani Sudhir @shivanisudhir
Model: Joss
Special thanks to @jaipurrugs @cassinaofficial
