Makeup has never been tastier.

It seems like TikTok beauty trends are all food-related these days – Latte makeup, lemon-glazed nails, and more. One of the most popular beauty looks of the season is “strawberry girl makeup,” which wasn’t even a thing before it blew up on everyone’s FYP.

Strawberry girl makeup, popularised by Hailey Bieber, features “sun-kissed” skin, a berry-pink blush, and fluttery lashes. It’s a no-makeup makeup with flushed cheeks that makes you look like you’ve just come from the beach (or berry picking, possibly).

Here’s how you can recreate it:

١. Face Base: Blush and maybe, Faux Freckles

Since this is a very skin-forward look, it’s up to you whether you’d like to add a light coverage skin-tint or go completely barefaced. As for your cheeks, you can’t miss them! Apply as much blush as you’d like, and you can go ahead and draw a few subtle dots here and there to create a sun-kissed freckle-look.

Products We Love:

Pat McGrath Divine Blush: Legendary Glow Colour Balm

Shop here.

Freck Beauty’s Freck Noir

Shop here.

٢. Berry Pink Lips: Balms and Gloss

You can add as much colour as you’d like, but you need an excellent hydrating balm to really make the colour pop. And, of course, gloss is always a fun layer to add.

Products We Love:

Chanel’s ROUGE COCO BAUME

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KIKO Milano’s 3D Hydra Lipgloss

Shop here.

٣. Eyes On You: Fluffy Brows and Fluttery Lashes

The eyes seal the deal, and you need to make sure you’re pampering them with the best products. By Mina Al Sheikhly has you covered for both – and even if you’re not into brow-sculpting, the mascara is a must-buy.

Products We Love:

BMA’s Filled: Brow Sculpt & Tint

Shop here.

BMA’s Tailored Mascara.

Shop here.

Rand Al-Hadethi is an art, culture, and fashion writer who approaches all her creative endeavours with a penchant for storytelling. She explores the intersection of fashion, culture, and society and sheds light on talent and cultural movements across the Middle East and the world. Rand also publishes a bi-monthly themed substack newsletter called WebWeaver™. To reach Rand, email her at rand@khamsa5.com or follow her on social media @rundoozz.
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