Makeup, but make it better!
Kosas, the TikTok-famous beauty brand loved by stars like Hailey Bieber, Kim Kardashian, Olivia Wilde, and Kylie Jenner, is bringing its clean beauty revolution to the Middle East. Known for blending high-performance makeup with skincare benefits and clean ingredients, Kosas is excited to announce its exclusive launch at Sephora across the region.
“Launching Kosas in the Middle East feels like a natural step. This region is full of individuals who value strength and self-expression, and I am excited to see how Kosas will become a part of their beauty journey. Our brand is about being comfy in your skin, revealing your true self, and embracing the power of makeup to enhance—not hide who you are.”
– Sheena Zadeh, founder of Kosas
Among the stunning collection, do not miss these superstars at the most awaited launch!
Revealer Concealer
The star of the Kosas lineup and a global bestseller, with one sold every 19 seconds worldwide. This creamy, brightening concealer provides medium, buildable coverage with a radiant finish, and also works as a daytime eye cream. Perfect for concealing, brightening, and sculpting, it comes in 30 shades and is a must-have in every trendsetter’s makeup kit.
Blush is Life Baked Dimensional & Brightening Blush
A talc-free powder blush that delivers the skin-like finish of a liquid with the ease of a powder, infused with skincare ingredients for a smooth, natural look. Available in 8 shades.
Soulgazer Intensifying Eyeliner
Enhance your eye looks with this waterproof gel eyeliner that glides on smoothly, offering rich pigment in 10 shades designed to amplify any eye colour.
The Brow Team
All the essentials you need for flawless brows, including four award-winning products with nourishing hair care benefits: AirBrow Tinted Volumizing Treatment Gel, AirBrow Clear Lifting Treatment Gel, BrowPop Dual Action Defining Pencil, and BrowPop Nano Ultra-Fine Detailing Pencil.
Wet Stick Moisturizing Lip Shine
A moisturizing lipstick featuring squalane and ceramides for a sheer wash of colour and a soft, glossy finish, perfect for achieving the “comfy glam” look. Available in 12 shades.
Kosas seamlessly blends makeup with skincare, using nourishing, effective ingredients to improve your skin, even when bare. Designed for sensitive skin, each product is dermatologist-tested and delivers real benefits like hydration, smoothing, plumping, and firming. More than a beauty brand, Kosas is a movement focused on comfort, confidence, and self-expression. Through its collaboration with Sephora Middle East, Kosas aims to redefine beauty in the region by providing products that address both the aesthetic and emotional needs of consumers. The collection will be available online starting September 9, 2024, and in stores from September 16, 2024, across the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait.
To learn more, click here.
