Allum is your next stop for a rejuvenating experience

Allum, an innovative skincare and wellness company, is currently making waves in Qatar. Established in 2017, the brand is dedicated to offering plant-based, cruelty-free wellness products that cater to the holistic well-being of the body, mind, and spirit. 

Allum represents a visionary enterprise in the realm of skincare, wholeheartedly embracing the intrinsic potential of the natural world to foster a culture of contemplative self-care. The brand stands unwaveringly committed to the provision of plant-derived, cruelty-free remedies.

In an exclusive retreat hosted at the tranquil Zulal Wellness Resort, Allum introduced its ‘Slow Beauty’ ethos to a handpicked audience of influencers and prominent figures in the industry. This retreat provided a distinctive and immersive occasion for attendees to fully embrace the brand’s mindful commitment to eco-conscious, nature-inspired self-care for enhanced overall health.

After an extensive five-year period of research and development, the brand released ‘The Nourishing Elixir’, its inaugural product, available to the public through the company’s website. This elixir is characterized by its clean, vegan, fast-absorbing, and rejuvenating qualities, combining anti-oxidants, Vitamin E, and a natural oil formula inspired by the heritage of the Arabian Peninsula, where traditional beauty practices have been passed down through generations.

Founder Abdulrahman Al Muftah shared his journey into the world of wellness, deeply influenced by his mother’s wisdom and her fervour for natural remedies and traditional recipes during his childhood. Al Muftah emphasized that ‘The Nourishing Elixir’ offers exceptional benefits, making it an essential addition for those seeking to enhance their skincare routine. Allum’s philosophy centres on the idea that beauty should be a deliberate and enjoyable experience, and the elixir exemplifies this belief. 

Source: Allum

The brand website also portrays other products. Hand-crafted locally, The Butter gives self-care a new age. It has a soft texture that pampers your skin, providing long-lasting moisture due to its goodness of shea and cocoa butter. It is inspired by traditional beauty products and has a refreshing scent of basil and bergamot. The Butter is vegan, certified organic, and a treat for your skin. You can find it here.

The Gua-Sha tool, created in collaboration with Crystals, is another valuable addition to your skin-care routine. The Gua-Sha, crafted with precision and care, is set to offer a gentle and relieving experience. Rooted in the special heritage of Chinese medicine, Gua-Sha has been a staple for centuries to enhance well-being. Find it here.

Sakina Juzar, a journalist specializing in culture and lifestyle, possesses an enthusiasm for the art of narrative and meticulous documentation. Her craft delves into a combination of fashion, culture, and society, both within the Middle East and on a global scale and provide a unique perspective for the same. Furthermore, Sakina curates an Instagram blog, @thelockedword, where she indulges in poetry and discourse on mental well-being.