Arab beauty is having a moment – and it’s well deserved. Across the region, founders from Abu Dhabi to Palestine are reshaping the skincare and fragrance world with brands that honour their roots while embracing modern science. These aren’t just beauty lines; they’re love letters to tradition, reimagined for today. With lush textures, soul-soothing scents and results that speak for themselves, Arab-owned brands are proving that beauty from this region is rich, radiant and ready to lead.
١. AÏZA
AÏZA is a premium skincare and haircare brand that brings Arab beauty rituals into the spotlight with a modern twist. Founded by Shubham Poddar, the brand’s name is inspired by the Arabic words ‘izzah’ (honour) and ‘aziz’ (precious), reflecting its mission to celebrate identity and heritage through elevated self-care. Formulated in top labs across Korea, Japan, and Italy, AÏZA blends powerful regional ingredients like dates, black seed, and frankincense with clinically proven actives such as peptides, hyaluronic acid, and biotin. The products are clean, cruelty-free, and mostly vegan, with textures and scents designed to feel both luxurious and familiar – from bakhoor-infused hair mists to lip balms enriched with honey and dates. With a sleek visual identity rooted in Arab culture and a focus on real results, AÏZA is redefining what it means to glow – with meaning, with purpose, and with pride.
Our picks:
AÏZA – Cloud Burst Hydra-Jelly Face Mist
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AÏZA – Eliksir Revitalizing Face Serum
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٢. Antati
Antati is a proudly Lebanese skincare brand founded by Toufic Braidi, a biomedical engineer and former skincare content creator whose recreational videos have reached over 100 million views. Built on a blend of science and heritage, Antati creates all its formulas in-house – developed and manufactured in Lebanon, with global distribution from London. The brand focuses on clean, effective skincare using only what your skin actually needs: powerful, stable ingredients with no unnecessary fillers or harsh chemicals. From hydrating creams to targeted serums, each product is made to support sensitive, dry, or sun-exposed skin while celebrating the strength and elegance of Arab beauty. With a name that means “for you and you alone,” Antati is all about skincare that feels personal, empowering, and genuinely works.
Our picks:
Antati – Zenith Eye De-Puffer Stick
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Antati – Shams Glow Serum
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٣. MARIAM EM
MARIAM EM is a holistic beauty brand focused on creating clean, nourishing essentials that turn daily care into a soothing ritual. Founded by a beauty enthusiast with a love for natural remedies and cultural traditions, the brand began with a return to an often-overlooked Arab ingredient – the Sidr tree (Ziziphus Spina-Christi), known for its healing and beauty properties for centuries. With the help of a certified organic chemist, her first formula was perfected, and MARIAM EM was born. The brand champions minimalism and purity, using raw, effective ingredients to craft gentle skincare, haircare, and body products that feel both simple and luxurious. With more wellness products like oils, bath salts, and candles on the horizon, MARIAM EM invites you to slow down, care deeply, and reconnect with your beauty routine most naturally.
Our picks:
MARIAM EM – Balance & Soothe Face Serum
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MARIAM EM – Eyelash and Brow Serum
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٤. MZN Bodycare
MZN Bodycare is a love letter to Arab beauty, rooted in the land, its rituals, and the power of women. Founded by Saudi designer Muzon Ashgar in 2015, it started humbly with handcrafted body products made for a spa party among friends. That spark of intention turned into a brand that celebrates the richness of the region, blending nature with purpose. MZN – short for mazn, Arabic for the clouds that bring rain – captures the essence of what Arab beauty has always stood for: softness, resilience, and care. Using nourishing ingredients like date seed oil, prickly pear, and pomegranate, each product is clean, vegan, cruelty-free, and free from harsh chemicals. It’s all made in an all-female facility in Saudi Arabia, reflecting a deep respect for empowerment and craft. At its heart, MZN Bodycare honours what is karamah (dignified) and ghali (precious) – creating gentle, effective formulas that feel like home on your skin.
Our picks:
MZN Bodycare – Powder Body Oil
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MZN Bodycare – Lip Butter Moringa
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٥. Green Bar
Green Bar is a Bahraini-born wellness brand that brings the beauty of Arab traditions into today’s skincare rituals. Rooted in the soil of Bahrain, the brand grows many of its own ingredients and produces everything in-house – from face oils and body scrubs to soaps and herbal treatments. Each formula is crafted in small batches using native plants like rose, mint, and palm, with a deep respect for the region’s healing heritage. Nothing is synthetic; only cold-pressed botanical oils and natural fragrances are used, celebrating the land’s generosity. With its protective brown glass packaging and thoughtful sourcing from local farms, Green Bar embodies a quiet luxury – one that’s sustainable, ancestral, and deeply attuned to the richness of Arab flora. It’s a return to beauty that reconnects us to the wisdom, rhythm, and spirit of the land.
Our picks:
Green Bar – Face Elixir
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Green Bar – Apricot Hair and Body Oil
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٦. Dirty Lamb
Dirty Lamb is a multicultural skincare brand founded by American-Palestinian Ahlam Khan, who left her job as a NICU nurse to create a line that blends her love for cooking with her roots. Uninspired by the synthetic, chemical-laden options on the market, Khan set out to craft high-performance, natural formulas that are as effective as they are clean. Inspired by the ingredients she grew up with, her gender-inclusive line showcases hand-crafted products made fresh weekly using ethically sourced, plant-based ingredients. Each product is housed in clear glass packaging to highlight transparency and quality, reflecting her commitment to honesty in beauty. With every step done in-house – from grinding local coffee beans to infusing nutrient-rich oils – Dirty Lamb delivers luxury skincare rooted in tradition, care, and integrity.
Our picks:
Dirty Lamb – Ultra Night Serum
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Dirty Lamb – Mint Coffee Scrub
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٧. Whind
Whind is a beauty brand founded by Hind Sebti and inspired by her Moroccan roots. Based in the UK, the brand blends traditional Arab beauty rituals with modern science to create skincare, body care, and fine fragrances that feel luxurious but really work. Their products are known for their dreamy textures, rich scents, and glowy results – all designed to capture the magic of golden hour. From glow-boosting serums to warm, transportive perfumes, Whind brings a bit of Morocco’s sun-soaked charm into your daily routine. It’s one of those brands that feels like a treat but delivers real results – and it’s too good to miss.
Our picks:
Whind – Bronzing Duo
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Whind – Marrakech Silk Exfoliating Jelly Body Balm
Find it here.
