The Spirit of Chanel Creation.

Once upon a time, Gabrielle Chanel dared to break free of conventions, creating revolutionary, innovative creations inspired by avant-garde design. She made simplicity the ultimate luxury and gave the CHANEL look a distinctive signature by combining elegance and comfort. This is true not only for fashion but also for beauty.

The design of 31 LE ROUGE is inspired by the angled square mirrors that line the famous staircase at 31 rue Cambon.

With its 12 unique shades, 31 LE ROUGE reflects the creativity of rue Cambon.

Since the House’s inception, it has developed innovative, ultra-sensory skincare products with expertise in selecting and transforming key ingredients.

CHANEL’s 31 LE ROUGE lip care product contains both lipstick and a firming, smoothing, moisturizing lip treatment. Thanks to its formula enriched with gardenia oil from Gaujacq, as well as maracuja oil, it is a CHANEL-exclusive ingredient.

In addition to being refillable, 31 LE ROUGE comes with aluminum bullets, whose refills are interchangeable and have a protective cap. For more information, visit

Images: Copyright CHANEL.