Get a taste before it goes away.

Bloomingdale’s in Dubai Mall opened the first pop-up cafe for Coach in the Middle East inspired by the sunset over New York, the brand’s hometown since 1941. In celebration of the so-called golden hour, when the light turns golden as the sun drops, Coach Cafe is dressed entirely in yellow gold, the same colour as the adjacent Coach pop-up store.

The store also has limited-edition leather goods curated exclusively for Coach Cafe.

The all-yellow design is in harmony with the recent campaign Bring the Sun With You, which features golden yellow hue pieces and leather goods.

Keeping with the New York theme, the menu features cheesecakes, cupcakes, hot chocolate, coffee, and a turmeric latte to match the colour palette. In the meantime, the counter is decorated with the Coach logo in mustard tones on tan.

Coach is no stranger to pop-ups. In June, for instance, it staged a pop-up in a real aircraft in Malaysia to unveil its Coach Airways Collection.

As a bonus, this is Coach’s second pop-up worldwide after the first one opened in Singapore. Visit Coach Cafe, Bloomingdale’s, The Dubai Mall. The pop-up closes on Sept 26.

Rand Al-Hadethi is an art, culture, and fashion writer who approaches all her creative endeavours with a penchant for storytelling. She explores the intersection of fashion, culture, and society and sheds light on talent and cultural movements across the Middle East and the world. Rand also publishes a bi-monthly themed substack newsletter called WebWeaver™. To reach Rand, email her at rand@khamsa5.com or follow her on social media @rundoozz.
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