In a blaze of creativity, Diesel’s audacious 73-look collection met with new design styles, breathing renewed energy into the brand

Last week, Diesel set the fashion world ablaze with their highly-anticipated SS24 runway show. The Italian luxury brand brought the heat to Milan Fashion Week, wowing audiences with their signature edgy style and celebrity-filled front row. From influencers to A-listers, the star-studded event was a true celebration of Diesel’s latest collection.

What we loved about Diesel at MFW is that the brand keeps making fashion accessible to all. Offering tickets on a first-come, first-serve basis, fashion enthusiasts from across the globe could come and enjoy the fashion show.

Source: Diesel

Representing the Middle East and North Africa region were renowned personalities such as Rania Fawaz, Nathalie Fanj, Omar Shabra, and the Hala. Their presence added an extra layer of glamour and diversity to an already spectacular show.

Diesel’s SS24 collection showcased the brand’s iconic streetwear aesthetic combined with fresh and innovative designs. Bold prints, vibrant colors, and unconventional silhouettes were the highlights of the runway. It was a feast for the eyes, with each look exuding confidence and individuality.

Source: Diesel
Source: Diesel
Source: Diesel
Source: Diesel

The show itself was an immersive experience that left the audience in awe. Set against an industrial backdrop, the runway featured a dynamic set design that perfectly complemented the collection’s urban vibe. Music pulsated through the venue, adding an extra layer of energy to the already electric atmosphere.

“It’s not just about the clothes; it’s about the entire experience. We want people to feel immersed in our world and leave feeling inspired.”

Creative Director Andrea Rosso.

Adding to the excitement, Diesel surprised attendees with a special performance by a world-renowned guest. The unexpected collaboration between fashion and music created a memorable moment that will be talked about for seasons to come.

“As a brand, we are constantly pushing boundaries and breaking the norms, we are thrilled to share our SS24 collection with the world and continue to inspire people to express their individuality and embrace their uniqueness.”

Diesel CEO Stefano Rosso.

With the SS24 runway show, Diesel once again proves why they are at the forefront of fashion. Their bold and daring designs continue to resonate with fashion enthusiasts around the globe.

Franco-Lebanese luxury industry enthusiast, Aya Mechelany, writes features across all editorial pillars of KHAMSA. With the goal of finding contemporary & cool subjects from her own personal experience, as well as her passions and inspirations, Aya deep dives into various subjects to inspire and excite like-minded readers.