Dior Beauty celebrates the holy month of Ramadan with an exclusive launch highlighting the House’s fundamental aspect, ‘The Art of Gifting,’ and presents the ideal gifts for fragrance lovers.

‘The Art of Gifting’ has been designed by Pietro Ruffo, a friend of the House who also worked on last year’s festive season.

The new La Collection Privee Christian Dior Oud Coffret is a beautifully packaged box that combines some of the region’s most beloved scents: Purple Oud, Oud Ispahan, and Oud Rosewood.

Here’s what François Demachy, Dior’s Perfumer-Creator, has to say about each scent:

OUD ISPAHAN

Courtesy of Dior Beauty


“Oud Ispahan is like opening the doors of an Oriental palace with ochre walls and
being struck by its fragrance. The smoky scent of burning wood blends with that of
sweet floral water on washed hands. That’s the scent of this smooth atmosphere,
where rose, frankincense and resin linger. The perfume is velvety and sensual, like the
roses of the Orient.”

PURPLE OUD

Courtesy of Dior Beauty

“Purple Oud expresses an Oriental dream as depicted in a vivid, warm painting. It’s a
sparkling oud that sees powerful wood combine with lively notes. Orange blends
with fresh spices such as Pink Peppercorn and Saffron. This shimmering oud will
seduce those who like the animal strength of this heady wood, albeit a polished,
brightened version that plays out in the background.”

OUD ROSEWOOD

Courtesy of Dior Beauty

“The powerful and contrasting woods of Oud Rosewood give it a strong, immediately
evocative signature. It comes from the family of fragrances that arouse thrilling
sensations, it is imbued with a deep sensuality that is both soft and powerful. Its trail is
as intense as it is mysterious.”

Shop here.

Rand Al-Hadethi is an art, culture, and fashion writer who approaches all her creative endeavours with a penchant for storytelling. She explores the intersection of fashion, culture, and society and sheds light on talent and cultural movements across the Middle East and the world. Rand also publishes a bi-monthly themed substack newsletter called WebWeaver™. To reach Rand, email her at rand@khamsa5.com or follow her on social media @rundoozz.
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