Boss

Witness the incredible Dubai skyline with BOSS and AURA Skypool Lounge

To celebrate the reopening of their state-of-the-art store at the Dubai Mall Fashion Avenue, BOSS and AURA Skypool Lounge jointly present an unforgettable three-month experience well into the Dubai summer. Situated 210 meters in the sky, AURA offers phenomenal views of the Dubai skyline, Palm Jumeirah, and the glistening horizon of the Arabian Gulf.

Source: BOSS

This unique experience takes you to Dubai’s highest 360-degree infinity pool, making for a redefinition of fashion and leisure. BOSS was inspired from quintessential laid-back Mediterranean summer style, and chic, Riviera beach club flair, enabling the brand to seamlessly merge into the renowned AURA atmosphere. At AURA, every moment is imbued with ineffable charm and allure. Guests can soak up the sun by the poolside oasis, enjoy lunch in the sky, or reset with wellness classes.

Available exclusively at AURA Skypool Lounge, the BOSS | AURA capsule collection is a testament to the union of the two brands’ signature aesthetics. This exclusive collaboration offers a curated selection of apparel and accessories that neatly capture the unique blend of their style excellence and ambience.

Source: BOSS

The collaboration with AURA marks the grand reopening of the cutting-edge BOSS store at the heart of Fashion Avenue in the Dubai Mall. Customers can enjoy the privacy of a fully enclosed, VIP made-to-measure room, where precision meets personalization. This takes them on a shopping journey that reimagines their heritage tailoring, while exploring menswear and womenswear collections.

Fans can choose from two unique experiences to celebrate the store. The first of these allows them to engage with a 360-degree panorama of the AURA Skypool venue, showcasing the features of this custom takeover. Meanwhile, the second portal leads users to a fully immersive presentation of the Dubai-exclusive capsule collection, which can only be purchased locally within this virtual experience, or in person at the Dubai Mall.

Experience BOSS at AURA Skypool Lounge until December 29, 2023.

For more information, visit here.

Pranav is a writer and editor who always strives to weave stories and narratives with his words. He has written for multiple publications across a wide variety of beats. A keen opinion enthusiast, Pranav pursues the art of writing balanced pieces that explore every available POV before making his conclusion. In his free time, Pranav rages at his favourite sports teams and practices impressions.
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