Lacoste has teamed up with Saudi Arabian illustrator and artist Rex Chouk to honor the values of Ramadan, such as patience, community, and spirituality. The collaboration has resulted in a series of animations that capture the spirit of Ramadan in Middle Eastern cities like Qatar, Kuwait, Dubai, and Saudi Arabia through the eyes of Lacoste’s iconic crocodile.

Rex Chouk’s unique perspective on life, combined with the classic elements of the crocodile logo, have produced a series of heartfelt moments that commemorate Ramadan and the unity it brings to the world.

If you don’t want to miss out, head to the Dubai Mall, Vendôme Mall Qatar, Nakheel Mall Riyadh, or Mall of Arabia Jeddah stores to discover the limited-edition capsule collection with Rex Chouk’s patch design. You can even customize your own design at the stations available in those stores.

Courtesy of Lacoste
Rand Al-Hadethi is an art, culture, and fashion writer who approaches all her creative endeavours with a penchant for storytelling. She explores the intersection of fashion, culture, and society and sheds light on talent and cultural movements across the Middle East and the world. Rand also publishes a bi-monthly themed substack newsletter called WebWeaver™. To reach Rand, email her at or follow her on social media @rundoozz.