Similar to Jacquemus’ recent campaign, in which the iconic Le Bambino bag moved around Paris, the brand is bringing the massive Bambino bag to Dubai Mall – and this isn’t a 3-D rendering.

Level Shoes is hosting a month-long Jacquemus installation within an oversized version of the Bambino bag made from natural raffia fibres. Visitors can purchase the latest collection of Jacquemus bags, “Le Raphia” SS23, and can choose from a range of styles, including the popular Chiquito bags and the Le Bisou shoulder bags.

In a way, it’s almost as if Simon Porte Jacquemus is parodying his famous micro bags. And we’re here for the joke…and the ludicrously capacious bag.

The pop-up is open until the 18th of May at Level Shoes, Dubai Mall.

Rand Al-Hadethi is an art, culture, and fashion writer who approaches all her creative endeavours with a penchant for storytelling. She explores the intersection of fashion, culture, and society and sheds light on talent and cultural movements across the Middle East and the world. Rand also publishes a bi-monthly themed substack newsletter called WebWeaver™. To reach Rand, email her at rand@khamsa5.com or follow her on social media @rundoozz.
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