We started with a rule worth breaking. For the first time, BVLGARI opened the door to mixing its icons—Serpenti, Tubogas, Divas’ Dream—in one look. No boundaries, no “either/or,” just stack it, layer it, let it shine. That freedom shaped everything: a maximalist styling language made for motion and meant to be felt.
From there, the team at KHAMSA built a world in three beats. Each film starts in the same charged hum—tight flashes of metal, a whisper of movement, a hint of light—before our muse steps forward and the stacks take center stage. You hear rings click, earrings sway, a necklace catch the light; you see the pieces build on each other until the look becomes a statement.
Because the point wasn’t just “more”—it was “more ways to be you.” So we cast three distinct personas, each with her own color field, wardrobe, and attitude, made to live as a trio and stand alone. “Cute-chic” is romantic and light; “Edgy” cuts graphic and sharp; “Modest” moves with fluid elegance.
Three girls, three moods, one unapologetic spirit.
Visually, we leaned into BVLGARI’s house codes—Roman architecture, eternal movement, the play of sunlight against horizon lines—then pushed them slightly out of scale and frame for a more cinematic, scroll-stopping feel.
Because “Eternally Iconic” isn’t about nostalgia—it’s about letting icons evolve together. Stack, mix, repeat. This time, the rules moved aside. We moved forward.
Credits:
Co-founder & EIC: Aya Mechelany-Arab @ayamechelany
Creative Direction & production: Drishti Jindal @drishj_
Styling: Najwa Harfouch @najharfouch
Videography: Ben Cope @ben_cope
Makeup Artist: Kasia Domanska @kasia.domanska.makeup
Hair Stylist: Olive Jeanne @olivejeannehairstylist
Assistant Stylist: Shivani Sudhir @shivanisudhir
Models: Allana & Brittany at @fashion_league_uae, Michele at @mmgmodels
