Cartier Ramadan

Radiant as the crescent moon, CARTIER illuminates Ramadan

This Ramadan, Cartier celebrates Togetherness under the moon, where the crescent moon casts a gentle glow on the bonds that unite us. “The Moonlight Brings Us Together,” whispers the new campaign, a journey alongside esteemed friends of the Maison

Representing the campaign are Emirati entrepreneur Anas Bukhash, Saudi fashion designer Husein Alireza, Tunisian actor Dhafer L’Abidine, Egyptian actress Tara Emad, and Lebanese actress Razane Jammal. Bathed in the enchanting glow of the crescent moon, they experience a personal exploration of togetherness.

This isn’t just a season, but a symphony – a celebration of unity and interconnectedness that welcomes individuals from diverse backgrounds under a single embrace. Ramadan is a time that reflects the essence of Cartier’s Trinity collection, a testament to the power of togetherness. The intertwined bands symbolize the harmonious fusion of cultures and traditions cherished during Ramadan.

“Ramadan teaches us the strength of togetherness and the transformative power of connections. This year, Cartier honours the bonds that draw us closer, recognizing the moon’s remarkable ability to unite us. Through our Ramadan celebration, we aim to inspire moments of love, joy, and solidarity that will resonate for generations to come.”

– Sophie Doireau, CEO of Cartier Middle East, India, Africa and Turkey.

Cartier’s message through the campaign is clear – “No matter the time or place, we are all connected. The campaign emphasizes the importance of fostering these bonds during Ramadan.” This Ramadan, Cartier aims to be the guiding light, reminding one and all the value of shared moments and meaningful connections.

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Leen is a writer, designer and creative director, holding a fashion design degree from ESMOD. She is currently pursuing an MBA in fashion management, specializing in luxury, in Paris. Living in various Western and Eastern locales, Leen writes on fashion, culture, and lifestyle at KHAMSA as she interns in the editorial department.