On May 9th, in the bustling city of Los Angeles, the highly anticipated CHANEL Cruise 2023/24 collection designed by Virginie Viard, will be unveiled to the world. In the days leading up to the event, the renowned French artist André has been captivating the attention of Angelinos with his two-tone posters, featuring CHANEL’s signature black, white and beige colors juxtaposed with his own vibrant hues.

André, whose full name is André Saraiva, is a renowned French graffiti artist, painter, and nightlife entrepreneur. Born in Sweden in 1971, he grew up in Paris and began his artistic career in the 1980s as a graffiti artist, working under the name “Mr. A.” Over the years, André has developed his own unique style, which features a cartoonish character with a top hat and crossed-out eyes.

This season, for CHANEL, André is introducing posters that showcase a lineup of illustrious names, including ambassadors and friends of the iconic House, such as Margaret Qualley, Nile Rodgers, Marion Cotillard or Whitney Peak – one of the most recent ambassador.

Artworks by André

André, whose full name is André Saraiva, is a renowned French graffiti artist, painter, and nightlife entrepreneur. Born in Sweden in 1971, he grew up in Paris and began his artistic career in the 1980s as a graffiti artist, working under the name “Mr. A.” Over the years, André has developed his own unique style, which features a cartoonish character with a top hat and crossed-out eyes.

Teaser directed by Ines & Vinoodh

The coveted Alma Jodorowsky has been selected to personify the Cruise collection. She is portrayed by the renowned photography duo Inez & Vinoodh, in a sporty and glamorous ambiance, amidst a lively aerobics session on a legendary beach on the West Coast.

Fashion enthusiasts all over the world will be eagerly waiting for the grand reveal of the CHANEL Cruise 2023/24 show. The unveiling will take place on the morning of the tenth of May at 7am Pacific Standard Time and 4pm Central European Time on the official CHANEL website, chanel.com.

#CHANELCruise

Franco-Lebanese luxury industry enthusiast, Aya Mechelany, writes features across all editorial pillars of KHAMSA. With the goal of finding contemporary & cool subjects from her own personal experience, as well as her passions and inspirations, Aya deep dives into various subjects to inspire and excite like-minded readers.
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