Where tweed meets denim, pearls adorn faded fabric, and icons are reimagined for a new generation.
Chanel continues to redefine modern sophistication with its Spring-Summer 2025 pre-collection, a seamless blend of timeless elegance and effortless cool. This season, under the creative direction of Sofia Coppola, the collection pays tribute to Chanel’s iconic elements while reimagining them with a fresh, contemporary spirit. Photography, film, and music come together in a campaign that celebrates the brand’s signature codes through a modern lens, capturing the effortless allure of Chanel’s universe.
Gracie Abrams, the New Face of Chanel
Marking a new chapter in her already blossoming relationship with the House, American singer-songwriter Gracie Abrams takes centre stage as the face of the campaign. Having graced red carpets in Chanel at the Grammys and the Met Gala, Abrams now steps into the role of Chanel ambassador, embodying the Maison’s fusion of youthful femininity and classic sophistication. Under Craig McDean’s lens, she channels a cinematic heroine, seamlessly mirroring Sofia Coppola’s signature aesthetic. A world where effortless style meets quiet luxury.
A Collection of Modern Refinement
This collection revisits Gabrielle Chanel’s timeless signatures. The classic pearls, tweed, and quilted leather are still present while introducing a laid-back, 90s-inspired aesthetic. Tweed jackets meet denim, baseball jackets are paired with Bermuda shorts and caps, and leather is reimagined with a soft, embossed quilted effect reminiscent of the Maison’s iconic bags. Pastel shades of pale pink and sky blue complement classic black and white, while accessories such as the mini quilted bags, pearl-laden jewellery, camellia-adorned barrettes, and two-tone platform shoes, infuse each look with Chanel’s iconic allure. This season’s collection is a masterclass in contrasts, capturing the effortless elegance of Chanel’s past and present.
