L'Artisan Parfumeur

The collaboration will create wooden boxes to house the Cuir Grenat fragrance.

L’Artisan Parfumeur unveiled a phenomenal collaboration with esteemed artist and Arabic Calligrapher, Diaa Allam, to celebrate a fusion of creativity on the occasion of Ramadan. This is set to illuminate the spirit of artistic community in the Middle East.

Diaa Allam, renowned for his mastery in calligraphy and artistic expression, has offered his distinctive talent to help craft a series of ten hand-calligraphed wooden boxes, each of them representing the highest level of craft and creativity. These exclusive, limited-edition treasures serve one purpose – to house the incredible Cuir Grenat fragrance, which will have its highly anticipated launch in the Middle East.

The collaboration L’Artisan Parfumeur and Diaa Allam, during this Holy Month of Ramadan and the beginning of Eid, holds deeper significance and symbolizes the noble ideals of unity and creativity. Allam’s calligraphy transforms the fragrances into olfactory masterpieces on all levels. Not only does it introduce the exquisite Cuir Grenat fragrance, but it also to shine a spotlight on the power of art to unite and uplift communities. 

Cuir Grenat is inspired by the rich heritage of leather craftsmanship. Its deep and sensual notes transport you to a realm of opulence and elegance. A harmonious blend of leather accords brought to life by L’Artisan Parfumeur’s master perfumers, Cuir Grenat is enriched with hints of raspberry, spices, woods, and resins. Thanks to its captivating aroma and stellar craftsmanship, the fragrance is the perfect symbol of L’Artisan Parfumeur’s commitment to quality and creativity, and mirrors Diaa Allam’s work as an artist for this collaboration.

To know more about the fragrance, visit here.

Pranav is a writer and editor who always strives to weave stories and narratives with his words. He has written for multiple publications across a wide variety of beats. A keen opinion enthusiast, Pranav pursues the art of writing balanced pieces that explore every available POV before making his conclusion. In his free time, Pranav rages at his favourite sports teams and practices impressions.