The DFW will offer a platform for the very best fashion shows and products

Dubai Fashion Week (DFW) is set to return on October 9 and go on till the 15th. It will present the much-anticipated Spring/Summer ’24 collections, and will include a citywide calendar of fashion shows, exclusive events, brand activations, and much more.

DFW was founded by Dubai Design District (d3), part of TECOM Group PJSC, and the Arab Fashion Council (AFC). It aims to provide an international platform for both new and established designers to enhance their brands. In time, this will help elevate Dubai to the level of the global fashion capitals, namely Paris, New York, London and Milan.

The week-long event will witness more than 25 designers, representing over 12 countries, with a yet-to-be-announced famous New York-based designer waiting in the wings. The DFW schedule will oversee its members’ original collections, including household names such as Mrs. Keepa, Dima Ayad, Lama Jouni, Victor Weinsanto, Michael Cinco, Pipatchara, and The Giving Movement. New names such as Viva Vox, Yaspis, and Rizman Ruzaini are also set to appear.

“The global fashion compass is heading east to Dubai. The city has always been a haven for creative talent on this side of the globe. It is now drawing a remarkably diverse and innovative assortment of talent shaping the fashion industry’s future. The latest edition of Dubai Fashion Week will be a truly momentous occasion in the global fashion calendar and prove that extending platforms for creatives can bring unexpected and extraordinary talent to the fore. Dubai Fashion Week reflects d3’s commitment to empowering designers, fuelling the creative economy and driving greater creative investment in line with the Dubai Creative Economy Strategy and Dubai Economic Agenda D33.”

Khadija Al Bastaki, Senior Vice President of Dubai Design District – TECOM Group

This event will not only serve as an opportunity for regional designers to connect with international buyers and distributors, but also as a getaway for international talent to grow globally and explore the local market. This edition of DFW will mainly focus on sustainability, aligning with the UAE’s year of sustainability initiative and the upcoming COP28 conference in Dubai.

In respect to its agenda to facilitate new and better opportunities for the talents, DFW will also host ‘The Designers Showroom’, a multifunctional media platform. This new initiative will a staple part of the Fashion Week, providing regional and international buyers, shoppers and media a common space to engage designers, create, cultivate and promote talent.

This edition of DFW will dedicate multiple slots in its calendar to young designers, aiming to support fresh talent. The event will feature the Graduate Fashion Foundation, which will boost emerging talent during Graduation Fashion Week. This specific week-long event will include runway shows with innovative presentations by graduate students worldwide from over 30 universities. The d3-based FAD Institute will also present their student’s work during a dedicated fashion show.

Overall, DFW has seen successful runs and will continue to do so, due to the generosity, commitment and contributions of its strategic partners – Air France (aviation partner), Meta (media partner), Microsoft (tech partner), Kiko Milano (makeup partner), Schwarzkopf Professional (haircare partner), Waldorf Astoria (hotel partner) and Lavazza (coffee partner).

For more information on DFW, visit their official website or check out their Instagram page.

Sakina Juzar, a journalist specializing in culture and lifestyle, possesses an enthusiasm for the art of narrative and meticulous documentation. Her craft delves into a combination of fashion, culture, and society, both within the Middle East and on a global scale and provide a unique perspective for the same. Furthermore, Sakina curates an Instagram blog, @thelockedword, where she indulges in poetry and discourse on mental well-being.