DKNY just turned Dubai’s most iconic landmark into the world’s highest billboard. And honestly, what’s more “New York energy” than taking over the Burj Khalifa on a Friday night?
To mark its Fall/Winter 2025 collection, the brand lit up the tower with campaign visuals fronted by global style magnet Hailey Bieber, bringing a slice of NYC’s raw street attitude straight into Downtown Dubai. Think: warehouse grit meets skyline glamour, oversized tailoring meets desert glow, and signature DKNY yellow flickering across 828 meters of steel and sky.
Hailey steers DKNY’s new direction with her signature quiet confidence, the kind that makes a Yankees™ cap look both nostalgic and newly iconic. The collection blends elevated basics, slouchy outerwear, denim you actually want to live in, and bags that feel like they belong in both SoHo and City Walk: the Hadlee, the Paula Commuter, and a revived Chana 89 for the sleek minimalists.
Shot by Mikael Jansson with creative direction by Trey Laird, the campaign leans into industrial cool — a nod to New York’s heartbeat — while Dubai’s skyline added its own cinematic flair. Two cities, one moment, one massive fashion flex.
DKNY didn’t just bring New York to Dubai. It wrapped it around the tallest building in the world. Iconic behavior only.
