Maria ands Alexandra

In the labyrinthine world of fashion, amidst the glitz and glamour, the tale of Maria and Alexandra Spanidou, the Greek-born identical twins, spins a narrative laced with unbreakable bonds and a shared destiny. From the fluid lanes of competitive swimming to strutting the glamour-draped runways, the twins embarked on an unexpected odyssey into the vibrant tapestry of the fashion world and a connection that transcends mere sisterhood. 

In an exclusive tête-à-tête, Maria and Alexandra revealed the mosaic of their journey. From the rigorous discipline of competitive swimming, where every stroke sculpted their resilience, to the fateful juncture where social media scouting serendipitously led them to the fashion cosmos, theirs is a story that reads like a modern myth. Their journey, born from disciplined athletic backgrounds, instilled in them an unyielding belief in chasing their desires.

“Through our competitive background, we learned that hard work and determination eventually pay off. We have the power to claim our blessings, affirm our dreams, and declare our destiny.” 

– Maria and Alexandra

Their foray into the world of modelling was not a calculated ambition, but a gentle persuasion of fate. A pivotal turn arose when the tumultuous winds of life swept their world apart with their mother’s heart-wrenching diagnosis. In the abyss of despair, fashion became a beacon of hope. 

“We never dreamt of being models. But a pivotal turn was when our world collapsed. Our mom’s illness led to our emotional upheaval, and watching fashion shows, especially by Miuccia Prada for Miu Miu and Prada, inspired and empowered us.”

– Maria and Alexandra

Movies could offer solace, but it was the allure of fashion shows, especially the enigmatic creations of Miuccia Prada for Miu Miu and Prada, that whispered inspiration and empowerment to their bruised spirits. It wasn’t about fame; it was about fashion as a communicative tool — a conduit for positive emotions, a language spoken without words. 

The runway embraced them, adorned by an iconic brand like Gucci, amplifying their presence as they stepped into the limelight. Their journey wasn’t a scripted ascent, but a leap of faith after parting ways with an agency, paving the way for a serendipitous connection with Jannik, their current manager. Gucci beckoned, impressed by their charm and grace, inviting them to exclusively debut on the SS23 show and star in the main advertising campaign. It was the synchronicity of timing and fate that scripted their entry into the high echelons of fashion. 

Navigating the industry as twins posed both blessings and challenges. “Our bond is our unique feature,” they affirmed. However, this unity led to missed opportunities, with brands often unwilling to include identical twins in their campaigns.

“Some perceived it as an obstacle. We were told that it’s either one of us or none at all, and if we don’t separate, we would have to end our careers as models. But surrounding ourselves with understanding individuals turned it into an advantage.”

– Maria and Alexandra

Their aspirations unfurl a dream woven together — a desire to walk for Prada and Miu Miu, an ode to the designer whose creativity sparked the flame in their hearts. Academically inclined, they aspire to combine their business and finance degrees with an MBA in Luxury Fashion, envisioning a future within the Prada Group, their creative haven. 

They embrace their unique connection, but emphasize individuality within their twinship. “We balance each other,” they explained. “For instance, Alexandra deliberates, while Maria tends to be more direct.” Twins in the fashion world draw media fascination. “We wish to be called by our names,” they shared. “Because even with shared DNA, we are two separate individuals.” 

Their collaborative shoots often feature separate shots, allowing individual expression while together on set, a testament to their unique styles. Their bond isn’t just emotional, but instinctive, a telepathic connection experienced in shared thoughts and actions. “We always communicate without speaking,” they revealed. 

In navigating shared experiences, they found their personalities shaped similarly, their social circles entwined since childhood. The twins aim to inspire emotional connections in fashion. “Human interactions are more crucial,” they emphasize, planning to contribute in communicating emotions over products. 

Their advice to aspirants echoes a resounding truth — be unapologetically authentic, persist through the tempests, and believe in the power of dreams. The core of their success resonates in their unwavering support for each other, a bond that transcends the superficialities of the industry. 

In the mystique-laden corridors of the fashion industry, Maria and Alexandra Spanidou, the inseparable duo, wield their twinship as a beacon of strength, turning the tide against conventions, leaving an indelible mark not just on the runways, but within the hearts of those who witness their journey. Their tale, a symphony of resilience and sisterhood, is a testament to the power of unity in a world that often thrives on singularity. 

For Maria and Alexandra, being twins isn’t just a shared genetic code; it’s a lifelong partnership, shaping their careers and nurturing a bond that transcends trends and runways. An emblematic duality in the ever-evolving world of fashion.

Check out Maria and Alexandra’s work here.

Leen is a writer, designer and creative director, holding a fashion design degree from ESMOD. She is currently pursuing an MBA in fashion management, specializing in luxury, in Paris. Living in various Western and Eastern locales, Leen writes on fashion, culture, and lifestyle at KHAMSA as she interns in the editorial department.