Amina Muaddi

Amina Muaddi x Ounass produces a spectacular collection

Amina Muaddi and Ounass’ latest Pop-Up Store in Dubai is set to enchant visitors from December 1 to December 27. Located at Kite Beach Dubai, the uniquely designed pop-up, courtesy of Crosby Studio, is open every day from 10 am to 10 pm.

The pop-up unveils four exclusive Amina Muaddi designs, which will be available for purchase only at the pop-up for its limited period. It will also feature the latest styles from Amina Muaddi’s FW23 Collection, making it a must-visit for those looking to liven up their looks.

The Jordanian-Romanian designer’s latest FW23 Collection will take centre stage at the pop-up store. This marks an evolution in the brand’s approach to fashion, as Muaddi is intent on rewriting the codes of the modern day woman’s closet. The campaign, called “new icons”, highlights the signature elements that have become synonymous with the brand’s DNA.

The now-recognizable designs, new handbags and shoes, and the soon-to-be icons are all worn and carried by Indian model Avanti Nagrath, and captured by the camera of Dutch photographer Paul Kooiker last year in Paris. The new styles include the Ane Ballet flats, the Marine Boot, and the Charlotte Pump for footwear, and the Gemini and the Ami shoulder bags.

The collection is available on the official website. It now graces the new pop-store with its presence as well.