Fashion Trust Arabia (FTA) was founded in 2018 as a pioneering non-profit venture, graced by the patronage of HH Sheikha Moza bint Nasser as Honorary Chair, and led by Co-Chairs HE Sheikha Al Mayassa bint Hamad Al bin Khalifa Al Thani and Tania Fares.

Originally conceived as a groundbreaking endeavor within the Arab world, FTA set out to offer financial aid, invaluable guidance, and a personalized mentorship program to budding designers hailing from the MENA region.

LONDON, ENGLAND – JUNE 25: Imaan Hammam attends the celebration for Fashion Trust Arabia’s winners launching into Matches at The Connaught Hotel on June 25, 2023 in London, England. Pic Credit: Dave Benett
LONDON, ENGLAND – JUNE 25: Camilla al-Fayed attends the celebration for Fashion Trust Arabia’s winners launching into Matches at The Connaught Hotel on June 25, 2023 in London, England. Pic Credit: Dave Benett

On the evening of June 25th, 2023, the Co-chairs of Fashion Trust Arabia, the esteemed HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani and Tania Fares, alongside MATCHES, orchestrated an exquisite dinner at The Connaught Hotel in the prestigious district of Mayfair.

The event served as a dual celebration, honoring the remarkable winners of the Fashion Trust Arabia 2022 prize and marking the grand debut of their awe-inspiring collections.

The Fashion Trust Arabia’s 2022 prize winners included: Artsi Ifrach (Evening Wear), Siham Albinali & Sarah Albinali (Ready-to-Wear), Eilaf Osman (Accessories), Fatma Mostfa (Jewellery), Kazna Asker (Franca Sozzani Debut Talent Award), and Burc Akyol (Guest Country Award: Turkey).

In this hallowed space, the Fashion Trust Arabia 2022 prize winners took center stage, showcasing their meticulously crafted collections. Each garment bore the imprint of the designers’ unique vision, radiating innovation and cultural richness. With each step down the runway, their creations whispered tales of heritage and aspiration, an ode to the vibrant tapestry of the Arab world.

LONDON, ENGLAND – JUNE 25: (L to R) Kazna Asker, Artsi Ifrach and Eilaf Osman attend the celebration for Fashion Trust Arabia’s winners launching into Matches at The Connaught Hotel on June 25, 2023 in London, England. Pic Credit: Dave Benett

“The MENA region is bursting with fashion-industry talent, and I am so proud that these outstanding designers are receiving the platform and recognition they deserve with the launch of their collections on MATCHES. And thanks to the FTA mentorship programme, and the kind support of Bicester Village and the British Fashion Council, our winners will also receive invaluable mentorship— supporting them to take their talent to the next level and contribute to the creative economy of our region.”

HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, co-chair of Fashion Trust Arabia

As the night drew to a close, a collective sentiment lingered in the air — a feeling of anticipation for the incredible journeys that lay ahead for these gifted designers. Fashion Trust Arabia, in collaboration with its partners, had set the stage for a new chapter in the narrative of Arab fashion, one that would continue to captivate the world and redefine the boundaries of creativity.

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