Fashion Trust Arabia’s 2024 Prize Winners launch their collections on Ounass
Fashion Trust Arabia’s 2024 Prize Winners have officially launched their collections on Ounass, the Middle East’s premier luxury e-commerce platform. Celebrated with an intimate gathering at Ounass Maison in Dubai, the event marked a major milestone for emerging talents like Yasmin Mansour (Evening Wear), Nadine Mos (Ready-to-Wear), Ramla (Accessories), and APOA (Jewellery). Beyond the launch, these designers are also participating in an exclusive mentorship with the UN Environment Programme, focused on sustainable fashion practices, reinforcing FTA’s commitment to both creativity and conscious design.
١. Yasmin Mansour – Evening Wear
Founded in 2014 and based in Qatar, Yasmin Mansour is an eponymous luxury brand known for its avant-garde aesthetic. Blending high-quality materials with inventive layering and conceptual design, Yasmin crafts bold, sophisticated pieces rooted in ethical craftsmanship. Driven by authenticity and innovation, the brand continuously evolves, redefining luxury fashion while collaborating with other creatives to bring shared visions to life.
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٢. Nadine Mos by Nadine Mossallam – Ready-To-Wear
Nadine Mosallam, the founder of this womenswear label launched in August 2020, creates thoughtfully crafted garments that embrace the natural curves of the body. Based between Cairo and London, her designs are deeply inspired by her Egyptian heritage, offering a playful yet personal take on the concept of “home.”
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٣. Ramla by Reem Hamed – Accessories
RAMLA is a sustainable lifestyle brand dedicated to celebrating Egyptian culture, empowering women artisans, and giving back to local communities. By blending traditional craftsmanship with modern design, RAMLA redefines wardrobe essentials, creating timeless, durable pieces. Each collection showcases unique techniques and collaborations with local artisans, preserving fading crafts while introducing new ones.
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٤. APOA by Noura Abdulaziz, Sara Naif & Mashael Khalid Al Saud – Jewellery
APOA (A Piece of Art), founded in 2022 in Riyadh by Noura, Sara, and Mashael, is a luxury accessories brand that blends bold, architectural design with cultural influences from Saudi heritage, art, and travel. Designed between Barcelona and Riyadh and crafted in Italy, each piece is a wearable sculpture, merging comfort with sophistication. Committed to sustainability, APOA redefines statement jewellery with a global appeal and timeless elegance.
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