One for fashion, one for the planet!
In light of the International Day for Biological Diversity on May 22, FENDI proudly announces its partnership with AzzeroCO2 and the social cooperative La Nuova Arca for an impactful urban biodiversity project aimed at rejuvenating the pine forest in Falcognana, located just outside Rome.
This reforestation endeavour aligns with LVMH’s broader commitment to preserving or restoring 5 million hectares (50,000 sq. km) of habitat by 2030, showcasing FENDI’s dedication to environmental and social initiatives in Italy. Developed in collaboration with AzzeroCO2 and La Nuova Arca, the project centres on revitalizing the endangered pine forest in Falcognana.
Established by Legambiente and Kyoto Club in 2004, AzzeroCO2 is a sustainability consultancy focused on helping companies reduce their environmental footprint. La Nuova Arca, a social cooperative, provides support to women, children, migrants, and refugees in need.
The pine forest in Falcognana has been under threat from an infectious parasite. Fendi’s initiative seeks to heal the infected pines and restore flora diversity by planting 14 holm oak trees and 180 other native plant species. This curated selection aims to enhance local biodiversity and transform the area into a botanical garden for community benefit.
La Nuova Arca’s involvement adds a social dimension to the project, with newly created outdoor spaces serving as ecological and educational resources for residents of the cooperative’s family home. These residents will actively participate in maintaining the new flora as part of the community’s educational programs.
Fendi’s two-year collaboration with La Nuova Arca and AzzeroCO2 marks a significant stride toward environmental conservation and community engagement. The initiative includes engaging Fendi employees in volunteer activities, including an event on International Earth Day.
This collaboration underscores Fendi’s commitment to environmental stewardship and enhancing community well-being. By restoring the pine forest in Falcognana, Fendi, AzzeroCO2, and La Nuova Arca are making a meaningful contribution to both biodiversity and community welfare.
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