CHANEL

CHANEL’s latest campaign is a showcase of Los Angeles at its finest

The CHANEL Cruise 2023/24 collection campaign takes on a trip around the dreamland that is Los Angeles. Here, different worlds come together to paint a portrait of the City of Angels, creating a series of images that is glamorous, fun, and captivating.

After the show at the legendary Paramount Studios, Anna Ewers and Loli Bahia were directed by the photographic duo, Inez van Lamsweerde and Vinoodh Matadin, on Venice Beach. The photographs combine like a vibrant echo of disco’s golden age, highlighting a lamé top worn under the emblematic two-tone cardigan.

The shimmer of a jacket swathed in gold sequins and hemmed in pink responds to the shine of leather trousers and a little black satin dress studded with stars. A jacket in iridescent pale yellow tweed sits above a long skirt in pink and white stripes, while mini shorts and a bustier in pastel tweed are revealed beneath a large coat falling nonchalantly off the shoulders.

“The Cruise collection campaign combines the two worlds of Los Angeles: the old-world glamour of the Hollywood movies we love and the health-conscious, colourful sporty vibe of Venice Beach. Loli and Anna embody both worlds dressed in the high style evening focused looks of Virginie’s collection while on the basketball courts and surf spots along the Venice boardwalk.”

– Inez van Lamsweerde and Vinoodh Matadin

Paying tribute to the Californian lifestyle, a board and basketball signed with the double C recall the sporty attitude that traverses the collection. Surrounded by a setting that sees the pink light of day turning into night, these images are an invitation to travel and dream.

The CHANEL Cruise 2023/24 collection is now available in boutiques. Visit here for more information.

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