News you shouldn’t miss!

١. Herrera Beauty Celebrates Eid With Marwa AlHashmi For Gold Incense

Courtesy of Carolina Herrera

Emirati talent Marwa Al Hashem introduces Gold Incense, a fragrance by Carolina Herrera Confidential that merges the brand’s classic sophistication with the distinctive outlook of a rising Arab influencer. This scent represents elegance and opulence, with Marwa Al Hashem adding a unique Emirati touch to its charm. The local campaign effectively merges cultures, showcasing contemporary sophistication and attractiveness.

Gold Incense from Herrera Confidential pays homage to the luxurious style of Arabia, capturing the rich and intense fragrance of incense with its blend of amber, floral, and woody notes. Marwa Al Hashem’s involvement in this local photo session highlights the blend of cultures, showcasing contemporary sophistication and the diversity of the Middle Eastern region.

Learn more here.

٢. Dior introduces the Dioriviera 2024 Capsule Collection

The Dioriviera collection, designed by Maria Grazia Chiuri, celebrates the spirit of adventure and travel, inspired by Christian Dior. This vibrant collection reimagines the classic toile de Jouy in two new variations, Toile de Jouy Sauvage and Toile de Jouy Soleil, featuring lush nature and sun motifs in shades of navy, coral, aquamarine, powder pink, and lemon.

These prints adorn a range of summer outfits, including dresses, skirts, blouses, and tops, as well as beachwear and accessories like ponchos, fourths, pareos, and silk scarves. Dior Maison complements the collection with summer essentials such as yoga mats, parasols, deckchairs, and decorative items like tableware and embroidered cushions. Available from May at resorts and pop-up stores including Cannes Nammos and D-Maris, the Dioriviera collection offers a refined, timeless escape.

Learn more here.

٣. Levi’s Introduces Spring/Summer Refresh Collection

Refresh your wardrobe with the Levi’s spring/summer collection, designed for both men and women. For women, the collection includes lightweight denim and Baggy Dad jeans, offering loose fits and year-round comfort. Versatile Pleated Trouser Shorts are suitable for any occasion. For men, Levi’s introduces a breathable cotton and linen blend with a ’90s-inspired fit. The denim-on-denim collection features indigo shirts, Trucker Jackets, and jeans.

Learn more here.

٤. Pat McGrath reveals Divine Skin Essence

Image courtesy Pat McGrath

Legendary makeup artist Dame Pat McGrath introduces Divine Skin: Rose 001™ The Essence, her secret to radiant skin. After three decades of creating her signature glow in various settings, McGrath shares her complexion-perfecting solution. As the first skincare product from Pat McGrath Labs, The Essence suits all skin types and revives natural moisture, unveiling innate radiance.

Divine Skin: Rose 001™ The Essence boosts the effectiveness of any skincare routine, enhancing moisture and supporting the skin’s protective barrier. The result is a refreshed complexion, ready for flawless makeup application.

Get it here.

٥. Saudi100 brands return to Paris during Men’s Fashion Week

Image courtesy Saudi100

The Saudi100 Brands program, led by the Fashion Commission, returns to Paris for the third time at the SS25 Men’s Paris Fashion Week, featuring 11 standout Saudi menswear brands like KML, Hindamme, and Noble and Fresh. On June 19th, a fashion show will showcase these designers, accompanied by visuals from artist Rex Chouk and music by DJ duo DishDash.

A cocktail party on June 20 will open the Parisian showroom, fostering connections among key fashion figures and designers. From June 20 to 22, the showroom will present the brands’ collections, highlighting their innovative designs.

Learn more here.

٦. The Loro Piana serves as Giraglia Regatta 2024 title sponsor

Loro Piana is the new Title Sponsor of the 2024 Giraglia Regatta, a premier Mediterranean sailing event. This partnership underscores their commitment to excellence and style in sailing. The regatta features coastal races in Saint-Tropez and a main offshore race to Genoa via the Giraglia rock. Pier Luigi Loro Piana will participate aboard My Song.

The event includes a lounge in Saint-Tropez, showcasing special editions of Loro Piana apparel. Established in 1953, the Giraglia Regatta attracts over 200 boats and marks its 70th anniversary with Loro Piana’s sponsorship.

Find it here.

٧. Palestinian-Lebanese photographer Ricardo Khalil Abrahao wins at Le Book Connections, Milan

Renowned photographer Ricardo Khalil Abrahao, a Brazilian artist with Palestinian and Lebanese roots, has won the Connections Milan ‘Photo Editorial’ category for his latest story in Vogue Portugal. Represented by MMG Art Production in the Middle East and Europe, Abrahao’s winning editorial, featured in the March ’24 issue, was inspired by superstitions, lucky amulets, and symbols, with styling focused on the themes of goddesses and sainthood. His vibrant use of colour and cultural motifs reflects his diverse heritage and creative vision, which has also been showcased in Vogue, L’Officiel, and Numero.

Connections Milan, hosted by Le Book on May 21st, is a prestigious industry event that gathers thousands of participants for networking and showcasing creative portfolios. Founded in 1982, Le Book connects the global photography, design, production, and fashion industries, and is referenced by leading names like Karl Lagerfeld, Hermès, and Yves Saint Laurent.

Learn more here.

٨.  SBX Cars breaks world record for the most valuable car ever sold online

The Dubai-based 2015 Lamborghini Veneno Roadster on SBX Cars set a new record, selling for $6,000,000, the highest ever for an online-only auction. This rare car, one of nine worldwide, features a 6.5-litre V12 engine with 750 PS and a top speed of 355 km/h. SBX Cars, launched recently, has quickly attracted global bidders and successfully sold vehicles across multiple countries.

SBX Cars will also auction the exclusive Lotus Black&Gold Collection in September and a Lamborghini Veneno Coupe soon. Owned by Supercar Blondie, SBX Cars connects premium vehicle buyers and sellers worldwide.

Learn more here.

٩. Aquaventure World recruits David Hasselhoff as its new head lifeguard

https://www.instagram.com/reel/C8GxzGrJdf5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Aquaventure World kicks off summer with a new campaign featuring David Hasselhoff as Head Lifeguard. Known globally as “The Hoff,” Hasselhoff revives his iconic lifeguard role, inviting guests to explore legendary experiences with the new Adventure, Super, and Annual Passes.

As Head of Aquatic Safety, David Hasselhoff was seen around the park performing duties from testing waterslides to teaching the team to run in slow motion on the beach. He also stars in Aquaventure World’s campaign video, taking charge of Poseidon’s Revenge. Joining him are content creators Jay Alvarrez, Jacob Grégoire, Paula Díez, Maria Riera, and Alex Ojeda, who shared their adventures at Aquaventure World.

Learn more here.

١٠. FALKE Introduces Limited Edition Colours for its Iconic Tiago Sock Line

FALKE, the renowned German textile and clothing group with a legacy of 129 years, has launched limited edition colours for its classic summer sock line, FALKE Tiago. This new collection introduces vibrant shades such as Bluebell and Nugget, adding a fresh touch to the beloved line. These are versatile companions for both leisure and professional settings. With reinforced stress zones, flat lace seams, and anti-slip cotton soles, they offer exceptional durability and comfort, ensuring a secure fit even in sleek shoes.

The collection now features six new pastel shades: Tender Yellow, Bone White, Mouse Grey, Bluebell, Pale Olive, and Rose. These limited edition colours pair beautifully with light linen outfits or modern suits, adding sophistication to any wardrobe.

Find more here.

I'm Leila Al Fayyez, a 28-year-old Iraqi writer with a deep love for storytelling, fashion, and the energy of youth culture. I write to explore identity, freedom, and everything that moves and challenges my generation—from digital life to self-expression, especially at KHAMSA. I aim to connect, question, and inspire through words that reflect who we are and where we're headed. You can contact me on editors@khamsa5.com
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