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١. Dior launches official online boutique in The UAE

Following a successful ephemeral pop-up site, the House of Dior is thrilled to announce the launch of its official online boutique in the United Arab Emirates on July 2nd, 2024. This digital store will feature a stunning array of creations: elegant feminine designs by Maria Grazia Chiuri, enchanting masculine models by Kim Jones, exquisite jewellery and timepieces by Victoire de Castellane, and charming childrenswear by Cordelia de Castellane.

Dior promises unique shopping experiences, blending dreams, excellence, and audacity. Customers can expect delightful surprises as they explore the meticulously crafted collections.

Learn more here.

٢. Celine is launching a dedicated Pilates collection

Celine is launching a dedicated Pilates collection, tapping into the growing popularity of Reformer Pilates. Available in October, the collection includes luxurious gym gear and a high-end Reformer Pilates machine with leather panelling in the Triomphe monogram.

The collection also features weights, kettlebells, yoga mats, leggings, shorts, sports bras, and accessories like hairbands, a gym bag, and a water bottle. Modelled by Kaia Gerber, the campaign was shot by creative director Hedi Slimane in Malibu. This expansion follows Celine’s move into beauty, marking its first foray into makeup in nearly 80 years.

٣. Chloé’s Unveils New Bracelet Bag

Chloé introduces the Bracelet Bag, first revealed on the Winter 2024 runway, and now available in stores and online. Designed by Creative Director Chemena Kamali, this crescent-shaped bag reinterprets a Chloé icon from the early 2000s. Crafted from shiny-grained calfskin leather with bi-colour metal hardware, the bag embodies ease, fluidity, and versatility.

Available in black, dark khaki, Woodrose, and clay brown, the Bracelet Bag can be worn in multiple ways, featuring a removable hook-ring bracelet handle and a detachable strap. This accessory ensures an effortless transition from day to night, available in two sizes.

Discover it now in Chloé boutiques and on Chloé.com.

٤. Boucheron celebrates 20 Years of Quatre Collection

In 2024, Boucheron celebrates the 20th anniversary of its iconic Quatre collection with new campaigns, creations, and faces. The “Quatre Family,” featuring Amina Muaddi, Dana Hourani, Dilan Çiçek Deniz, and Mila Al Zahrani, will represent the collection in the Middle East. This diverse group of women embodies the collection’s ethos of strength and protection.

Boucheron’s Quatre collection, known for its fusion of colors, materials, and aesthetics, invites individuals to experiment with their unique style. Throughout the year, the Maison will unveil various surprises to mark this milestone, celebrating the versatility and creativity of the Quatre collection.

٥. FENDI opens new boutique in Bahrain

FENDI is proud to announce the opening of its new boutique in Bahrain, located at the Marassi Galleria Mall. The 270-square-meter store, designed by FENDI’s in-house Architecture Department, combines contemporary and timeless Roman motifs, featuring plush furnishings, marble details, and refined finishes.

The boutique showcases the Men’s and Women’s Summer 2024 collections and includes a selection of FENDI Casa furniture and carpets, creating a luxurious shopping environment. This new space embodies the aesthetic DNA of the Maison, channelling the elegance and splendour of Rome.

٦. Celine expands Haute Parfumerie Bath and Body Line

Celine Haute Parfumerie, crafted by Hedi Slimane, is expanding its bath and body line with new additions, including liquid soap, body milk, hand cream, and hair mist. These products join the previously launched solid soaps, body oil, and bath milk from 2023. Each formula, custom-made by Slimane, perfectly combines sensoriality, performance, and high naturalness, reflecting the collection’s olfactory signature.

Available in fragrances like Parade, La Peau Nue, Reptile, and Cologne Céleste, the products are packaged in sustainable materials, including 50% recycled PET and 95% aluminium. Celine’s bath and body line is designed to provide an indulgent, eco-conscious experience.

٧. Dries Van Noten introduces limited-edition lipsticks

Dries Van Noten is proud to unveil its new limited-edition lipsticks, featuring unique cases inspired by fashion collections. The designs include Amber Jungle, showcasing a precious stone pattern in mysterious orange with leopard spots in vivid violet, and Amethyst Shadow, which combines a purple mineral motif with yellow and black graphics.

The lipsticks come in two shades: Abstract Red, a bold, vibrant colour with sheer, buildable intensity and Cool Brown, a sophisticated beige with a matte finish. Both are enriched with nourishing ingredients like apricot and mango butter. These refillable, recyclable Zamak cases highlight the brand’s commitment to sustainability and ethical sourcing.

٨. Balenciaga’s 30-Minute Dress sparks debate over couture’s definition

Balenciaga’s latest couture creation, a dress made in just 30 minutes and designed to unravel after one wear, has sparked debate. The dress, featured in Demna’s fourth Balenciaga haute couture show, challenges traditional notions of couture, which typically involves hundreds of hours of craftsmanship.

Critics argue it feels like fast fashion, while others see it as a bold statement on luxury and exclusivity. Balenciaga describes it as an “ephemeral couture performance,” raising questions about the future and definition of haute couture.

٩. LVMH Métiers d’Art partners with Aupen

Aupen, the celebrity-favorite accessories brand, has partnered with LVMH Métiers d’Art to shift its production to France. Founded in 2022, Aupen paused production in May to prepare for this transition. The partnership grants Aupen access to LVMH’s top-tier production facilities, ensuring Made in France quality standards.

New designs will launch in spring 2025, reflecting Aupen’s core values of craftsmanship, integrity, and innovation. This collaboration marks a significant milestone in Aupen’s journey, promising ethical and high-quality luxury products.

١٠. Sneha Divias x Purity: shares living room styling secrets

Interior designer Sneha Divias collaborates with Purity to transform living rooms into personalized, functional, and stylish spaces. In this partnership, Divias’ handpicked pieces and design philosophy come together to create a unique living room corner at the Jumeirah Villa. She emphasizes balance, personal expression, and timeless style.

Divias’ design tips include thoughtful furniture arrangement, layering textures and colors, and incorporating statement art pieces, ensuring living rooms are both aesthetically pleasing and reflective of individual style.

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