The news from the region you shouldn’t miss.
١. Ons Jabeur Joins Asics Global Athlete Roster
ASICS announces the signing of global tennis star Ons Jabeur, currently ranked #9 in the world, to its roster of athletes. Jabeur, a three-time Olympian and Grand Slam finalist, will enhance the ASICS team at the summer games in Paris. She has also expanded tennis’s reach in the African and Arab regions as a positive female ambassador for the sport.
“We are thrilled to welcome Ons to the ASICS family,” said Mitsuyuki Tominaga, President and COO of ASICS. “Ons embodies the core values of ASICS and will be a strong ambassador for us in tennis.”
ASICS, founded in 1949 and known for its technologically advanced footwear and apparel, is committed to promoting mental and physical wellbeing.
Learn more here.
٢. ICD Brookfield Place Introduces Wellness Week
ICD Brookfield Place in Dubai’s DIFC announces Wellness Week from June 3rd to June 7th, featuring special offers at premier gyms Reform Athletica, 1Rebel, and Embody Fitness.
Reform Athletica offers free daily classes at 12:30 PM, including Microform, Sculpt, and RA Strength sessions, with participants entered into a draw for an RA Hamper worth over AED 500. Attendees also get a 10% discount on smoothies. 1Rebel provides 10 free spots in all classes per day (excluding 7:15 AM and 8:15 AM Reshape & Small Group Training Classes) and a 15% discount on packages and memberships using the promo code “WELLNESSWEEK15.” Plank and burpee challenges offer a chance to win a 10-class pack and a 1Rebel T-shirt, along with a 15% discount on shakes.
Embody Fitness offers a 50% discount on the Recovery Suite Experience and complimentary Sports Performance Testing, plus exclusive discounted packages and performance test challenges with prizes.
Learn more here.
٣. Guerlain Celebrates World Bee Day: “Love At First Buzz”
Guerlain has partnered with photographer Joris Vegter to spotlight the enchanting world of bees. Through Vegter’s lens, the delicate beauty of bees interacting with flowers is captured with meticulous detail, often amidst the serene moments of dawn or dusk. Guerlain’s longstanding commitment to bee conservation, exemplified by the “Guerlain For Bees Conservation Programme” established over a decade ago, underscores the urgency of protecting these essential pollinators through global initiatives.
Additionally, when you make a purchase either in-store or online, 20% of the proceeds will contribute to this conservation effort, including sales of the specially redesigned limited-edition Abeille Royale Advanced Youth Watery Oil by French artist ONIRIQ.
Learn more here.
٤. Cartier Celebrates 100 Years of Trinity
To commemorate 100 years of Trinity, Cartier unveils a special limited-edition eyewear design inspired by its iconic ring. Crafted for the Centenary, these sunglasses boast an oversized, rounded rimless frame, adorned with a Trinity-inspired ornament on the hinge. This exclusive style showcases a blend of precious yellow gold, platinum, and rose gold PVD metal finishes, marking the first appearance of rose gold in Cartier’s eyewear collections.
٥. MAX&CO. Announces New &Co.Collaboration with Pietro Terzini: BLABLABLA
MAX&Co. is thrilled to announce its latest collaboration series, teaming up with acclaimed artist Pietro Terzini to unveil BLABLABLA. This vibrant collection, bursting with color and playful styles, pays homage to self-expression and creativity. Terzini, known for his uplifting word art, gained prominence during the pandemic for his insightful and humorous phrases shared on social media platforms. In the BLABLABLA collaboration, Terzini infuses wardrobe classics with his signature touch, transforming them into “wearable memes.” From blazers adorned with “Out of Office” to outerwear featuring “Brr So Windy” and maxi cardigans with “Don’t Be Squared,” each piece exudes a whimsical attitude. T-shirts, skirts, shirts, and totes also showcase Terzini’s handwritten mottos, while blankets and vases extend the collection into the home. With its bold and bright palette, BLABLABLA challenges traditional dress codes, offering a refreshing take on contemporary fashion.
Learn more here.
٦. Jean Paul Gaultier Fragnances Announce Ameni Essebi As The First Regional Ambassador
Jean Paul Gaultier Fragrances appoints Ameni Esseibi as its first Regional Ambassador for the Middle East. A trailblazing model and beauty entrepreneur, Ameni aligns with the brand’s values of creativity, innovation, and empowerment, set represent the full range of fragrances. Ameni stated, “Jean Paul Gaultier reflects everything I stand for: rebellion, strength, boldness, and sensuality. It’s an honor to be their first Arab ambassador.”
This appointment underscores Jean Paul Gaultier’s commitment to diversity and inclusivity, celebrating individuality and progressive beauty standards.
٧. & Other Stories launches Visionary Capsule Collection with Brianna Lance
& Other Stories introduces an innovative capsule collection, merging creative craftsmanship with Brianna Lance‘s artistic flair. Renowned for her vivid watercolor paintings, Lance collaborates with the fashion brand to unveil four captivating pieces, including kaftans, a dress, and a jumpsuit, each adorned with her original artwork. Utilizing zero-waste patterns, the collection showcases Lance’s intricate motifs, symbolizing feminine mystique and spiritual energy. This collaboration not only celebrates Lance’s artistic journey but also offers a unique opportunity for fashion enthusiasts to immerse themselves in her mesmerizing world.
٨. Penhaligon Releases Potions and Remedies Collection
In a captivating unveiling, the world of William Penhaligon’s invites fragrance enthusiasts to embark on a journey of scented wonder. From the depths of his candlelit laboratory emerges a collection of scents inspired by his timeless legacy, promising to captivate the senses and evoke a spectrum of emotions. With options like “Eau The Audacity: Courage,” the “Vra Vra Vroom: Vigour,” and the “A Balm of Calm: Serenity,” Penhaligon’s transports individuals into realms of joy, courage, and serenity. This collections stands as a testament to Penhaligon’s enduring impact on the world of perfumery, inviting all to indulge in the magic of his creations.
Learn more here.
٩. Hugo Drops Exclusive Customizable WEB3-Integrated Denim Jacket In Partnership With Imaginary Ones
HUGO teams up with Imaginary Ones that merges gaming and merchandise for immersive entertainment; for an exclusive release tailored for their community. The offering includes a customizable denim jacket with an NFC tag for a WebAR experience on Roblox. Aimed at Gen-Z, this collaboration taps into gaming and Metaverse culture, fostering social interaction and self-expression. Buyers can claim their jackets online, with each jacket coming with exclusive patches for personalization and unlocks a digital wearable through an NFC tag. Wearers can exchange it for a unique Roblox skin and receive $350 in $BUBBLE Coin, with NFT holders getting extra.
Learn more here.
١. Miu Miu and Cara Delevingne hosted an exclusive lunch in Cannes on May 21, 2024
On May 21, 2024, Miu Miu held an exclusive Summer Club event at Plage L’Ecrin in Cannes. Co-hosted by actor and model Cara Delevingne, the event included a private luncheon and leisure activities like bat and ball, pétanque, backgammon, and sunbathing, along with curated hospitality. The beach area, deck, games, and food carts were decorated with vintage-inspired beach stripes and Miu Miu branding. Among the attendees were Heloise Agostinelli, Dara Allen, Melissa Aouragh, Thylane Blondeau, Clara Cornet, Sebastian Croft, Rebecca Dayan, Laure De Clermont, and others.
Learn more here.
