SS2025 has kicked off in full swing and style, bringing forth a dynamic blend of innovation and nostalgia, reflecting current global sentiments through diverse trends and designs. SS25 runways were vibrant with daring hues and patterns. From traditional sportswear to metallic fabrics, everything was given a thought and executed brilliantly.
At KHAMSA, we’ve rounded up our favourite designers from across the globe who truly stole the spotlight this season.
١. McQueen SS25 Collection
Shot and directed by Glen Luchford, the McQueen Spring/Summer 2025 campaign delves into the fierce, unyielding spirit of the banshee, a figure deeply connected to both the brand’s legacy and Creative Director Seán McGirr’s Irish heritage. The collection captures the essence of the banshee, blending sharp, deconstructed tailoring with delicate, ethereal fabrics like cobweb lace, pleated chiffon, silk creponne, and shredded silk organza, all meticulously hand-finished.
The colour palette—ivory, silver-grey, and black—contrasts with vibrant bursts of yellow and orange, symbolizing both strength and fragility. Accessories take on sculptural forms, while jewellery draws inspiration from banshee folklore.
٢. Versace SS25
This campaign celebrates a cast of confident individuals who embody self-expression as a mindset. The goal was to infuse authenticity and relevance through emotive, soulful portraits, beautifully shot by Mert & Marcus with striking, cinematic lighting. The campaign films feature witty, unexpected conversations between Donatella and each character, adding charm and humour.
The Versace Spring-Summer 2025 collection embraces joy as its central theme, radiating energy and spontaneity while staying true to the House’s craftsmanship. A spirit of freedom drives instinctive, mismatched styling that exudes the pleasure of dressing. Unapologetically optimistic, it is unmistakably and authentically Versace.
٣. Louis Vuitton SS25
Synaesthesia—a phenomenon that enhances human perception—has been a core theme in many of Pharrell’s creative endeavours, including his recent film Piece By Piece (2024). In his latest SS25 campaign for Louis Vuitton, Pharrell translates musical notes into colours, presenting a mid-season wardrobe that transforms sound into visual expression. Blending elements of preppy style with streetwear influences, he embraces the vibrancy of spring with a fresh take on Louis Vuitton menswear, featuring lightweight outerwear suited for the season’s transition.
٤. PINKO SS25
The PINKO woman thrives in a fast-paced world, always seeking new adventures. For Spring/Summer 2025, the brand celebrates the nomadic spirit of modern explorers who use fashion as a means of self-expression. The aesthetic is authentic and contemporary, with fluid silhouettes enhanced by functional details like saddlebag pockets and sensual sheer fabrics.
The collection takes inspiration from diverse landscapes. Draped jersey dresses accentuate feminine curves, while high-performance activewear elements blend seamlessly with the soft elegance of suede. Knitwear is textured with ribs, nets, and distressed effects, while polo shirts play with unexpected material contrasts and sheer details. Denim remains a wardrobe essential for this stylish globetrotter, with must-have pieces like hot pants, five-pocket jeans with side slits, and baggy styles featuring mid-thigh cuts, defining the season’s effortlessly cool look.
٥. COS SS25
A tribute to refined style, COS introduces its Spring/Summer 2025 campaign, featuring acclaimed American actor Adrien Brody. Reflecting the essence of the season, the collection embodies COS’s signature aesthetic with timeless ready-to-wear pieces and accessories.
Inspired by nature, the colour palette balances soothing earthy neutrals and buttery yellow with deeper shades of blue. The womenswear collection offers a versatile wardrobe that seamlessly transitions from day to evening, combining effortless sophistication with ease. Standout pieces include a transitional trench coat with a ribbed collar and unstructured linen tailoring.
Menswear reinterprets classic staples with a refined yet relaxed approach. Lightweight summer linen appears throughout the collection in suits, jackets, and trousers, ideal for warm-weather dressing. Key looks mix structured and casual elements, such as a suede jacket with tailored trousers and a ribbed vest, or a jacquard blazer layered over a lightweight knit polo.
٦. Chloé SS25
Chloé’s Summer 2025 campaign, captured by David Sims, embodies the essence of effortless femininity and sun-drenched escapism. Set in a Mediterranean Savin Couëlle house, the collection reflects the languid, sensual mood of summer, featuring signature flou, swimwear, and statement accessories. Under the creative direction of Chemena Kamali, the campaign channels a dreamy nostalgia, where the Chloé woman reconnects with herself, guided by instinct and optimism.
As Kamali takes the reins at Chloé, she brings over two decades of experience, having worked with Phoebe Philo, Clare Waight Keller, and Anthony Vaccarello. Honoring the Maison’s free-spirited heritage, Kamali continues the legacy of founder Gaby Aghion, who pioneered luxury ready-to-wear with a vision of effortless elegance. The Summer 2025 collection launches on February 28, 2025, promising a season of lightness, fluidity, and modern romance.
