Holiday mode isn’t a look, it’s a feeling and Gucci just gets it.
Each year, Gucci revisits its icons with a light seasonal shift—a reinvention, and always a return. But this time, she’s not just styling them. She’s packing them. Holiday mode, finally. For the festive season, the house leans into richness with attitude: flashy color hits & metallic shine that anchors the whole story. Pink, silver, and burgundy are the main characters here; bold enough to sparkle, grounded enough to feel real. Timeless, and lived-in.
In this KHAMSA x Gucci story, Gucci moves through everyday life rather than staging itself above it, right up until the moment she shuts her suitcase and goes. A GG Marmont rests easily on a sofa, then ends up tossed into a weekender like it belongs there. Metallic sneakers peek out from under a flowing dress, ready for the airport sprint or the late-night walk. A mini bag slips into the passenger seat beside a laptop and a book. These are not objects waiting to be admired, they’re already in motion.
The collection feels like a nod to the fall-book era: styled moments that linger, textures that matter, pieces that tell their story through use. Silk scarves drape rather than pose. Bags catch the light without asking for it. Jewelry becomes part of a habit, a rhythm. Gucci doesn’t interrupt the routine, it brightens it.
Gucci today feels confident in its continuity. Accessories and ready-to-wear pieces slip seamlessly into daily routines, reminding us that luxury doesn’t have to announce itself loudly to be felt. It can sit beside you, move with you, and return—season after season without ever losing its relevance.
A festive edit not about excess, but about presence. Gucci, as it’s meant to be worn: packed, lived in, and taken everywhere!
Team Credits:
Co-founder & EIC: Aya Mechelany-Arab @ayamechelany
Creative Direction & Styling: Najwa Harfouch @najharfouch
Content Director: Drishti Jindal @drishj_
Photography: Mateusz Stefanowski @Mateusz.Stefanowski
Videography: Bassem Eldabour @bassem_eldabour
Hair & Makeup Artist: @aida_glow
Model: Rasmiya via @fashion_league_uae
