Leem expands its presence in the UK market.
Leading fashion house Leem has officially launched on Selfridges.com, one of the most prestigious department stores in the United Kingdom. Leem has been at the forefront of the fashion industry, growing a loyal and modest fashion following globally. This expansion marked another significant milestone for the brand in 2023, making it the first Middle Eastern clothing brand to launch on Selfridges.com.


Designed for today’s fashion-conscious women, Leem’s vision is to create sophisticated, fashion forward, modern collections inspired by the catwalk. As a Middle Eastern brand, they have been redefining the face of modest fashion globally. Specialising in beautiful fabrics, elegant shapes, and the perfect cut, their collections are made with the modern woman in mind.
“We were thrilled to be expanding Leem’s presence internationally through our launch on Selfridges.com. Our brand has always been committed to offering versatile and contemporary fashion for women worldwide, and Selfridges is the perfect platform to showcase our unique aesthetic.”
– Miles Young, Managing Director at Al Hala Group


Leem’s seasonal collections will continue to bring fashionable modest looks to the modern-day woman, wherever she may be. In the five years since its creation, the brand has earned a loyal, modest fashion following globally and continues to expand steadily across the Middle East and globally via strategic digital platforms.
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