A story of style, attitude, and homegrown heritage — Burberry takes to the fields with a nod to ‘90s counterculture and the spirit of now
The main stage isn’t just for headline acts — it’s where you show up, stand out, and claim your place in the crowd. This season, Burberry Festival takes centre stage, reimagining British fashion through the lens of music, rebellion, and raw self-expression. It’s a tribute to the cultural pulse of the ’90s — the era of Cool Britannia, when fashion wasn’t just about what you wore, but what you stood for.
Back then, the lines between catwalk and curb blurred. Bands like Oasis and Blur weren’t just shaping sound — they were shaping style. Britpop swagger met underground grunge, and Burberry’s iconic check became more than a motif; it became a symbol of defiant individuality. Now, that same energy is back—recharged, remixed, and lit up under festival lights.
Burberry’s latest collection captures this spirit perfectly: trenches thrown over sheer layers, signature checks clashing with vintage-wash denim, and boots made for dancing long after dark. The look is loud, effortless, and made for the mud-slicked, music-fuelled fields of summer. This isn’t about dressing up — it’s about dressing real.
Our shoot doesn’t aim for polish. It’s reactive, loose, and sometimes out of focus — the way real festival memories are. There’s movement. There’s mud. The sound is great, the signal’s bad, and everyone’s peeling off layers only to throw them back on as the sun sets. Burberry’s codes are all still here — the check, the cut, the quiet British confidence — but they’ve been softened by weather, blurred by motion, and worn in by the day.
This story isn’t just about the clothes. It’s about the feeling of being out there: the gear you live in, the people you’re with, the way it all blends into one long, golden blur. Burberry set the tone — we just turned up, tuned in, and disappeared into the moment. Off-grid, low-key, and exactly where we wanted to be.
From Glastonbury fields to city streets, Burberry Festival is a call to embrace the chaos, lean into nostalgia, and wear your identity like a headliner.
Co-founder & Editor in Chief: Aya Mechelany-Arab @ayamechelany
Creative Director & Stylist: Najwa Harfouch @najharfouch
Content Director: Drishti Jindal @drishj_
Photography: Moz @moz._
Videography: Arman Mir @amvisuals_
Hair stylist: Alireza Mousavi @alirezasart
Makeup artist: Sara Yunis @sara.ymakeup
Assistant stylist: Shivani Sudhir @shivanisudhir
Models: @baranghiass & Hugo at @mmgmodels
Big thank you to @honeycombhifi
