What happens when one of the most iconic watches in the world hits the streets of Paris? At KHAMSA, we wanted to find out. So we took the Santos de Cartier into real life. No posing, no polish, just a bold design doing its thing against the backdrop of the city. Metal on stone, screws and iron, clean lines cutting through the noise.
The Santos isn’t a quiet watch. It doesn’t whisper time, it declares it. The model, dressed in crisp minimalism, moves through the city like she owns it, letting the watch do the talking. One second she’s leaning on a Haussmannian balcony, next she’s sitting nonchalantly in a Parisian café.
The result? A visual love letter to confidence.
Going back in time, the watch was first designed in 1904 for aviation pioneer Alberto Santos-Dumont, it was the first modern wristwatch ever created. A functional piece born out of a need to tell time in the sky, now reimagined for city life below. It still flies, but this time, with edge.
And the design? Still sharp. The square face, those legendary visible screws, and the iconic mix of gold and steel. The new small model brings that same attitude in a refined size, with a sun-ray dial that catches the light like a Parisian afternoon.
The Santos de Cartier isn’t just a watch, it’s THE watch. Sharp, bold, iconic. You wear it because it says you get it. No need to shout, the design speaks for itself. Clean lines, strong energy, zero effort.
Team Credits:
Co-founder & EIC: Aya Mechelany-Arab @ayamechelany
Creative Direction & Styling: Najwa Harfouch @najharfouch
Content Director: Drishti Jindal @drishj_
Photography: Moz @moz.____
Videography: Artem Sadovnikov @artem.sadovnikov
Video assistant: @claricesequeiraphotography
Hair stylist & Makeup Artist :Sophia Gunev @sophia.gunev
Assistant stylist: @emelinetvn
Model: Sacha at @suprememgmtparis
Special thanks to @sugaarparis
