SKIMS and Ounass team up for a great venture.

SKIMS has announced the launch of its brand-new immersive Valentine’s Shop Pop-Up in Dubai. The brand continues its commitment towards creating one-of-a-kind, viral retail activations for its customers. This pop-up experience brings SKIMS for a two-week pop-up, allowing visitors to shop for the most coveted collection exclusive with Ounass.

Source: SKIMS

The Valentine’s Shop Pop-Up will be held at the iconic Concrete in Alserkal Avenue. The exclusive Valentine’s collection includes intimates and sleepwear, available just in time to prepare for Valentine’s Day. This two week long event, taking place from February 2 to 15, promises an unparalleled shopping experience for those looking to celebrate love in luxury and comfort.

The brand is loved globally for its stylish and comfortable pieces, and their Valentine-inspired collection is sure to steal hearts. Ounass, the home of luxury in the Middle-East is set to elevate this pop-up, providing attendees with special access to the collection, and shoppers can take their purchases with them on the spot.

Source: SKIMS

Depicting romance and sophistication, SKIMS is pushing boundaries to create a visually engaging experience for their shoppers this Valentine’s season. Using tonal pinks and high gloss vacuum formed shapes, the Valentine’s Shop Pop-Up is the visual embodiment of melting pink candy. The interior is made up of a glossy pink retail pod, immersing the guests into a sensory shopping experience. Melting hearts are strategically placed throughout the space, creating perfect photo opportunities for all visitors. A row of romantically accented claw machines offer customers a chance to win prizes after they make their purchases. While shopping, guests will also be able to indulge in the sweetness of this exclusive collection with SKIMS ice-cream giveaways.

The Valentine’s Shop Pop-Up is part of a continued partnership with the leading regional luxury online retailer, Ounass. It will run exclusively until February 15, 2024.

For more information, visit here.