As Ramadan unfolds, luxury brands are stepping up with campaigns that blend elegance, tradition, and meaningful storytelling. From limited-edition collections to collaborations that celebrate the spirit of giving, these campaigns are more than high-end products – they’re about creating a deeper connection with culture and community. Here’s a look at the standout luxury brand campaigns this Ramadan, where refined craftsmanship meets heartfelt gestures, offering exclusivity while embracing this holy month’s values.
١. Loro Piana – Ramadan Collection
The Ramadan Collection embodies the spirit of the Holy Month with elegant layering and effortless silhouettes that blend tradition with modernity. Designed for comfort and ease, the pieces feature fluid lines and timeless shapes, enriched with floral jacquards, gold embroidery, and geometric motifs that add a refined touch. Capturing the essence of Ramadan, the collection reflects both simplicity and sophistication, making it perfect for celebrating moments of togetherness and reflection.
٢. Brietling – Connected Through Time
Breitling’s Connected Through Time campaign celebrates the spirit of Ramadan, a month filled with meaningful moments and connections with loved ones. The campaign highlights the importance of time and takes viewers on a journey through Breitling’s Land, Sea, and Air universes, each reflecting the brand’s heritage. A path of light moves across these realms, forming Breitling’s iconic B logo as a symbol of shared experiences. The campaign showcases three signature collections: the Chronomat, a versatile timepiece built for land with its sleek design and precision movement; the Superocean, a stylish yet durable watch inspired by the sea, perfect for both diving and everyday wear; and the Navitimer, Breitling’s legendary aviation watch, blending classic style with modern refinements.With Connected Through Time, Breitling honors its legacy of crafting exceptional watches while embracing the cherished moments of Ramadan.
٣. Dima Ayad – Ramadan 2025
Dima Ayad’s Ramadan 2025 collection beautifully blends tradition with modern elegance. The collection features luxurious kaftans in camel, ivory, and floral patterns, made from the finest silks and mikado fabrics. With structured separates and flowing silhouettes, each piece is enhanced by Dima’s signature metallic shimmer, gold accents, and intricate chevron detailing, adding a touch of opulence. The collection also includes sequin designs, combining timeless sophistication with festive glamour. Captured in Marrakech, the collection’s earthy tones and subtle metallics offer versatile pieces like kaftans, kimonos, and dresses that effortlessly transition from day to night. It’s a celebration of heritage, perfect for any occasion, beyond Ramadan.
٤. Bvlgari – Journeys of Ramadan
BVLGARI has launched its “Journeys of Ramadan” campaign, celebrating the themes of rebirth, reflection, and resilience during the Holy Month. The campaign features films showcasing three talented Middle Eastern female artists, each exploring a unique aspect of Ramadan.
Maryam Altajer, an abstract artist from Qatar, draws inspiration from the desert rose, symbolizing spiritual renewal and transformation. Hana Almilli, a multimedia artist from Saudi Arabia, creates textile installations that reflect the introspective spirit of Ramadan, while Sara Al Khayyal, an Emirati artist, uses palm weaving techniques to symbolize resilience and faith. The “Journeys of Ramadan” campaign invites audiences to explore the intersection of tradition, faith, and art.
٥. Piaget – The Limelight Gala
Piaget presents the second edition of the Limelight Gala watch, created in collaboration with Emirati designer Shamsa Alabbar. Inspired by the rhythm of time during Ramadan, this special timepiece blends Piaget’s signature craftsmanship with Alabbar’s modern take on heritage and tradition.
For over 50 years, the Limelight Gala has been known for its elegant curves, asymmetrical lugs, and dazzling mix of gemstones and precious metals. This year, Piaget continues its partnership with Alabbar, who brings her signature style to the design. This design is personal to Alabbar, whose grandfathers were a dhow captain and a pearl diver, making the timepiece a reflection of both family and tradition. Following the success of the first edition, this new design highlights the beauty of Arabic typography and the iconic mashrabiya, while the bezel’s diamonds and hand-engraved Décor Palace bracelet showcase Piaget’s exceptional craftsmanship.
The limited-edition watch will be available at selected Piaget boutiques during Ramadan, celebrating the Maison’s long-standing expertise in fine watchmaking and jewelry.
٦. Chaumet – Bee de Chaumet
In celebration of Ramadan, Chaumet invites you on a journey of reflection and transformation inspired by nature’s beauty and symbolism. Starring Saudi entrepreneur and Friend of the Maison Yara Alnamlah, the campaign intertwines the elegance of Chaumet’s Bee de Chaumet collection with poetic verses from an Emirati writer, creating a mystical narrative of peace and spiritual connection.
As Yara’s path unfolds, Chaumet’s signature golden honeycomb cells accompany her, symbolizing nature’s intricate work and her own transformation during the holy month. Dressed in Bee de Chaumet designs and the Middle East-exclusive Hortensia watch, she moves through an ancient village, where tradition and community strengthen the bonds of family like a bee returning to its hive. Her journey reflects strength, unity, and beauty, mirroring the essence of Ramadan and the timeless elegance of Chaumet’s creations.
٧. Hermès – Ramadan Campaign 2025
Hermès Ramadan campaign follows the journey of Mr. Gallop, the horse mailman, as he travels beneath the crescent moon, collecting shimmering greetings and heartfelt messages throughout the serene nights of Ramadan. This story reflects the spirit of reflection and unity while aligning with Hermès’ annual theme, The Drawing, and the house’s signature codes.
As part of the campaign, visitors can explore Hermès’ enchanting store windows, experience in-store activations, and take part in a special game, helping Mr. Gallop gather postcards while sharing Ramadan greetings with loved ones. The platform, accessible via mobile, also allows users to return and send Eid wishes.
٨. Marli New York – The Harmony of Moments
MARLI New York unveils The Harmony of Moments, a campaign celebrating the spirit of Ramadan through its iconic LIFE collection. Worn by Nour Al Dohni and Taleedah Tamer, the pieces reflect the elegance, fluidity, and movement of the holy month. “At MARLI, we honor both individuality and the moments that bring us together,” says founder and creative director Maral Artinian. “This campaign is our tribute to the deep sense of connection and reflection that defines Ramadan.”
٩. Trendyol – Cappadocia-inspired Ramadan Collection
Trendyol launches its 2025 Ramadan Collection, designed exclusively for customers in the Gulf and inspired by the timeless beauty of Cappadocia. Featuring 90 carefully curated pieces (including abayas, dresses, kaftans, and coordinated sets), the collection embraces pastel, neutral, and earthy tones, reflecting the region’s essence. Flowing silhouettes, ruffled details, gold buttons, and jewel embellishments offer elegant styling for Iftar and Suhoor gatherings. A limited “mini-me” Eid line adds a special touch with matching mother-daughter pieces for the holiday.
Alongside the fashion collection, Trendyol introduces its first own-brand Home Collection, featuring Mediterranean-inspired table covers, runners, placemats, towels, and duvet covers to help Gulf shoppers prepare for Ramadan gatherings. The Ramadan collection is now available on the Trendyol app and website.
١.. Level Shoes – Circle of Light
Level Shoes unveils its Ramadan ’25 campaign, Circle of Light, capturing the moon’s soft glow and endless cycle as a symbol of peace and continuity during the holy month. The campaign introduces exclusive capsule collections featuring crystal-embellished shoes and sparkling jewelry for women, alongside refined loafers and effortless sandals for men—perfect for elegant gatherings. With this launch, Level Shoes sets the stage for a season of creativity and celebration, with more to come.
