Recent fashion collections have extensively focused on heritage, nostalgia, throwback fashion, and silent luxury, with understated being the name of the game. Burberry turned up to London for the London Fashion Week to keep up this idea, though being the creative visionaries they are, they managed to put their own spin on it.
Easy elegance was the theme, because Burberry channelled their British side by landing in London’s National Theatre and transforming it with Gary Hume’s set made of pieces of teal cloth. Daniel Lee, Creative Director of Burberry, was at the head of the proceedings, but his approach towards the raging quiet luxury trend focused on heritage ahead of 2025’s summer season.
Themes & Motifs of the Burberry Summer 2025 Collection
The Burberry Summer 2025 Collection was unique in the sense that it was both a take on quiet luxury and a response to it at the same time. For example, the understated signature trench of the brand was made into what was a cape. It was even incorporated into jackets and blouses, thereby showcasing the diversity of the theme.
Burberry mixed the likes of feather trim and ruddles with cargo pants, a nod to London’s obsession with a high-low approach towards dressing. The colour palette was mostly standard, but it consisted of some good shades of the usual top colours. However, in a bid to stand out more, it also featured the likes of bright orange and bright lavender for those looking for a bit of bold. Of particular importance was Burberry’s signature check, with the brand showcasing it in subdued colours instead of anything too outlandish. They were spotlighted to viewers in full force across the show. Daniel Lee’s check was in the Prince of Wales, probably keeping in mind the British setting. Made with soft or neutral shades, it perfectly depicted the neutral and calm approach Burberry hinted at.
The reworking of familiar fashion elements to orchestrate creations that were both topical and unique was a nice touch. Burberry’s popular trench elements were broken down, and light fabrics made of linen and silk were both. The trousers featured a unique touch in ankle buttons, the skirts came in bright shades, the men’s jackets were designed with tri-layer fabric, and the cargo pants were functional and protective, In addition, the collection also featured bags that gave a very outdoorsy vibe, complete with Burberry check in grainy leather. The colours for the bags, in contrast with the general collection, were cheerful shades like palma, green, carrot, bellflower and lilac, alongside neutral tones of whittle, eccle, terracotta and skylark.
KHAMSA’s Top Looks
Final Note
Ever since Lee took over a few years ago, Burberry has always been on the lookout for fresh faces for its campaigns and shows. In England, for example, we have seen young English icons like footballer Raheem Sterling and rapper Stormzy grace the runways. To us, and probably to Burberry, this shift in perceptions is an acceptance of the New England.
Fashion shows have historically always showcased the old English fashion sense, of dynamic clothing and a suave sense of style. We do not see much of it recently, but this Burberry Summer 2025 Collection was a lookback, a pining of the old days, just the ‘proper English, innit?’ style. At the London National Theatre, fans of the British fashion of yesteryear were subjected to a masterclass from Burberry.
