Chanel cruise Resort PO S25 079

Chanel’s Cruise Collection Makes Waves in the South of France

Marseille’s skyline became the backdrop for Chanel‘s latest Cruise collection 2024/2025. Virginie Viard, the house’s creative director, staged the show on the rooftop of the Cite Radieuse, a landmark apartment complex designed by the legendary architect Le Corbusier between 1947 and 1952.

This collection is a conversation starter, a bold departure from the usual glitzy settings that typify luxury fashion. Chanel’s Cruise collection takes a dramatic turn, setting the stage for a show unlike any other.

Themes & Motifs of the CHANEL Cruise collection

The Chanel Cruise 2024/25 collection represents a departure from conventional luxury standards and an adoption of diversity, relevance, and modernity. The brand aims to appeal to a wider audience by moving beyond its historical image. Bruno Pavlovsky, Chanel’s fashion president, is leading this effort. Chanel sends a clear message of rejecting tradition and elitism by selecting unexpected locations like Marseille for its runway shows. This highlights the brand’s commitment to staying ahead of the fashion industry and remaining relevant in a constantly changing landscape.

Virginie Viard, the Maison’s creative director, chose Marseille as the location for this year’s cruise, atop Cité Radieuse, Le Corbusier’s 337-apartment “vertical village.” The building, with its unique facade of colorful circuit-board graphics, was constructed in response to the postwar housing shortage in the city and has become a landmark. Viard highlights, that there is a “very strong sense of freedom … and of everyday life” in Marseille.

Courtesy of Chanel

The collection combines urban sophistication with coastal charm, offering a fusion of high fashion and everyday wear. Classic Chanel tweed suits are paired with casual grey hoodies, showcasing a blend of elegance and comfort that speaks to a modern approach to luxury. The collection draws inspiration from Marseille’s stunning coastline, featuring a vibrant range of nautical prints and colors that evoke memories of sunny days by the sea. Whimsical details add a touch of fantasy to the collection, with sheer dresses and alternative bridal looks exuding an ethereal charm.

The Faces

The models adorned with minimal makeup and sporting hairstyles that struck the perfect balance between casual and chic. It was a masterclass in understated elegance, where every detail spoke volumes about the brand’s commitment to accessibility and modernity. With each stride, the models embodied the essence of effortless sophistication, inviting us all to embrace our unique style with confidence and grace.

KHAMSA’s Top Looks

Final Note

Courtesy of Chanel

In Marseillle, Chanel’s runway show departs from traditional fashion norms, embraces diversity, and celebrates modernity– It is a testament to the spirit of innovation and reinvention. In the words of Coco Chanel herself, “Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” In the tapestry of the Chanel Cruise 2024/25 collection, we find a glimpse of the world as it is and as it could be.

Leen is a writer, designer and creative director, holding a fashion design degree from ESMOD. She is currently pursuing an MBA in fashion management, specializing in luxury, in Paris. Living in various Western and Eastern locales, Leen writes on fashion, culture, and lifestyle at KHAMSA as she interns in the editorial department.