Gucci

Showcased at the Triennale Milano, the Gucci Men’s SS2025 collection integrated traditional craftsmanship with contemporary innovation, reflecting the brand’s deep connection to Italian heritage and culture. According to Sabato de Sarno, Gucci’s creative director, the collection was all about freedom, energy, and community.

“Like the sea that washes every shore without prejudice, so too a museum is an entirely open space, nourishing those who are drawn to it. This collection speaks of encounters – incontri – between the city and the beach, and among people who love life. Ultimately, it speaks about freedom. I feel free when there is no distance between my words and my thoughts, between my actions and my heart. I hope that people feel free and welcomed in my clothes.” 

– Sabato de Sarno, Creative Director at Gucci

The Set Design

In a masterstroke of architectural minimalism, Gucci went with a set design that was both an incredible preparatory lesson on how to prepare for the summer and an aesthetic marvel. The museum was packed with vintage books and artistic works, setting the mood for the occasion. The beach and the city came together to create a memorable runway, one that paid homage to the roots of the brand itself.

Gucci paid tribute to the illustrious Italian monumental space by leaving everything untouched for the show.

Gucci Menswear Spring Summer 2025 Fashion Show in Milan Photo by Valerio Mezzanotti

The Palette

The collection’s colour palette is light and warm, creating a comforting atmosphere for the viewer. The Gucci SS25 collection was a combination of relaxed colours and calm tones, the kind you could be spotted wearing on a tranquil walk at the beach. There is a distinct theme to the whole thing, smoothly transitioning from city look to beach look like nothing else. The likes of the dolphin print were testament to that, adding a layer of idyllic and pleasing to the collection. The use of such tools made it more than an ordinary summer collection.

Take the very first look displayed. It was a green leather overcoat that exemplified this theme to a tee, letting those in attendance realize that it would look right at home on a busy street or on a serene beach. Net polo shirts and blazers followed, stressing on the versatility of the collection. Fans of floral were not disappointed, for Gucci brought their flower A-game, showing up in sequins on collared shirts.

The brand also didn’t shy away from the accessories. Their legendary Horsebit, turning 70 this year, came out in all its glory on the collection’s footwear and belts. Gucci also touched up sneakers and bags with dashing accents, making this collection one that looked back fondly at the past and looked towards the future with zest.

Guests & FROW

MILAN, ITALY – JUNE 17: (L-R) Andrea Preti, Gianmarco Saurino and Lorenzo Zurzolo are seen front row at the Gucci Men’s Spring Summer 2025 Fashion Show during the Milan Fashion Week Menswear Spring/Summer 2025 at Triennale di Milano on June 17, 2024 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Gucci)
MILAN, ITALY – JUNE 17: Andrea Preti is seen front row at the Gucci Men’s Spring Summer 2025 Fashion Show during the Milan Fashion Week Menswear Spring/Summer 2025 at Triennale di Milano on June 17, 2024 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Gucci)
MILAN, ITALY – JUNE 17: Billkin and Paul Mescal are seen front row at the Gucci Men’s Spring Summer 2025 Fashion Show during the Milan Fashion Week Menswear Spring/Summer 2025 at Triennale di Milano on June 17, 2024 in Milan, Italy. (Photo by Jacopo M. Raule/Getty Images for Gucci)

Top Looks

Courtesy of Gucci
Courtesy of Gucci

Final Note

Gucci surfed into the spotlight with vigour, dropping a summer collection that showcased the many layers of lifestyle. One year into Sabato De Sarno’s tenure was marked with an earnest attempt to create a theme that sets the tone for a year of renewed freedom of expression. Gucci’s signature themes are clear in the collection, but the introduction of strong graphic elements add a layer of intrigue, something different from the traditional brand motifs. De Sarno’s vision is there for all to see, and come the Women’s show later this year, we will see him have his way with colours and textures in even more appealing fashion.

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