Prada

An instinctive attraction to history, drawing upon the romance with the past.

In a tribute to history and beauty, the Prada Fall/Winter 2024 collection, crafted by the visionary duo of Miuccia Prada and Raf Simons, unveils itself as an enchanting story.

Prada‘s collection is an exploration of memory, emotion, and history. It’s not just about clothes; it’s a whole conversation starter, inviting us to reflect on the past, engage with the present, and look forward with a sense of possibility in an exciting, if uncertain, future.

Through this collection, one steps into an evocative journey, the runway transforms into a canvas adorned with fragments of histories.

— Themes & Motifs of the Prada Collection

Prada‘s latest collection taps into the beauty of memory, blurring the lines between past and present. It’s not a nostalgic retread, but a modern take on history, which Miuccia Prada emphasizes as a source of profound understanding, using it as a springboard for creativity. The garments themselves are emotional responses that blend tradition with unexpected twists – they reimagine the past as a tool to understand the present and navigate the uncertain future

Military code talkers would have found themselves strangely at home here. The collection seamlessly blends contrasting elements, evoking a sense of “military code talkers” amidst the juxtaposition of sombre, 40s-inspired tailoring with the delicate beauty of silk lingerie and bows. These unexpected pairings are often found within a single garment, where the front might showcase sharp suiting and the back reveals a flowing pastel slip. This playfulness extends beyond construction, capturing two of the season’s biggest trends – power tailoring and lingerie looks.

Prada also embraces a softer “Feminine mode” with 1960s shifts adorned with tiny bows and faux fur details. Flowing slip dresses, crystal-embellished sweaters, and prim twin sets complete the picture, all finished with modern, comfortable block heels. Bold colour combinations and playful accessories like swirled velvet hats and officer’s caps add further layers of interest. Finally, to keep things fresh, P13 varsity jackets emerge alongside technical outerwear in feminine shapes, nylon pieces, and slouchy shift dresses, a testament to Prada’s ability to blend instinctual absurdity with modern fashion.

Think of classic pieces like biker and bomber jackets, infused with historical details that create a striking contrast of strength and fragility. Fragmented elements, layers, and intricate details paint a picture of depth. Beyond mere aesthetics, Prada’s collection explores deeper themes and prompts discussions regarding bows, acknowledging their adoption by the TikTok younger generation as a symbol of youthful rebellion. In an era marked by uncertainty, the collection emerges as a dialogue with the past, seamlessly incorporating elements like letterman jackets and vintage slips. Through this intricate storytelling, each piece becomes a testament to the past as an indispensable and vibrant component of the present.

— Faces

After a ten-year absence, the iconic Mariacarla Boscono made a triumphant return to the Prada runway. This season, her presence shared the spotlight with a diverse group of rising stars, including Mica Arganaraz, Anok Yai, and RUSSH cover star Julia Nobis.

— KHAMSA’s Top Looks

— Final Note

Courtesy of Prada

Prada’s Fall/Winter 2024 is more than just a display of garments; it’s an invitation to engage in a dialogue. As you reflect on the unexpected contrast, the playful blend of eras, and the subtle nods to historical fragments, consider the deeper questions that lie beneath the surface. How can we learn from the past while embracing the present and shaping the future? How do we redefine femininity and challenge traditional notions of beauty?

This collection offers no easy answers, but it provides a platform for exploration and introspection. It reminds us that fashion is not merely about trends; it’s a powerful tool for self-expression, cultural commentary, and pushing the boundaries of what’s possible.

So, take a moment to appreciate the artistry, the thought-provoking themes, and the sheer audacity of this collection. Let it inspire you to think critically, embrace your individuality, and perhaps, even add a touch of unexpected flair to your own wardrobe.

Leen is a writer, designer and creative director, holding a fashion design degree from ESMOD. She is currently pursuing an MBA in fashion management, specializing in luxury, in Paris. Living in various Western and Eastern locales, Leen writes on fashion, culture, and lifestyle at KHAMSA as she interns in the editorial department.
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