Individuality shone through in fine style.
Zegna showed up during summer and showcased an air of youthful exuberance through their Spring 2025 Menswear Collection. Alessandro Sartori set the stage with linen, weaving it into the entire collection in a way that echoed the very best the brand has offered over the years.
Taking place inside Zegna’s Milanese headquarters, the collection was spotlighted in a swathe of pink and orange flax that functioned as an exquisite runway. Linen was front and centre at the occasion, with Zegna creating ‘L’Oasi di Lino’, a shrine for the textile and their thanks to nature for it.
“I want to make all men look better, and that is why we have this cast, we have 18-year-olds and 70-year-olds. These people are envisioning modern living, and this makes the Zegna community like family. There is something new in the process too, as before the season we fit on real people from the show, so I didn’t use models. I’m very much about keeping the process on the go, according to how we are living, and I like the idea of casting that is fluid, with people who are from many different places, as I want to design for many different people.”
– Alessandro Sartori, artistic director
Themes & Motifs of the Zegna Spring 2025 Menswear Collection
Unlike most collections, Alessandro Sartori’s objective with this one was to blaze the trail for the brand’s future, one that embraces sustainable development. This practice lays emphasis on individuality, something that is evident more than ever in this collection. Using raw materials in their most natural state, they strived to create a collection that has no two items seem alike. This is a bold stance, given uniformity and patterns is often the name of the game in fashion.
Linen is credited with adding some zest to the proceedings, and also to spotlight the theme of plurality. Through this collection, it is clear that nature and humans coexist in the most wondrous of ways. The linen stalks, for example, were forged from metal instead of being taken right from the field. This allows the material to be wrinkle-free, combining nature’s wonders with humanity’s ingenuity.
Due to summer shining in all its glory, Sartori was keen to experiment with linen. The collection highlights the innumerable ways in which it can be moulded for an outfit. From soft silhouettes to draped patterns, the sky is the limit. Floral formalwear graced the runways in many neutral tones. This was succeeded by pop-collared vests and silk sets. Indeed, it was a rainbow of colours, and as Danish actor Mads Mikkelsen wrapped it up, the acclaim for the inventive collection was stellar.
KHAMSA’s Top Looks
Final Note
Zegna not only dropped a phenomenal collection, but an entire fashion language. Through this latest unveiling, their commitment towards a sustainable future was set in stone, not only through words, but through an evocative display on the runway. Taking a look at the collection, one can easily decipher the brand taking the lead in promoting a fashion grammar that speaks volumes about a more sustainable approach. This in turn will no doubt inspire other fashion names to step up their game.
The power of linen as a versatile fabric was on full display at the show. The fluid and rather sculptural styles introduced by Zegna drew acclaim not only for the scope of the experimentation done, but also for the sense of freedom it displayed. Needless to say, despite the shift in perspective, it was still very much on brand for Zegna.
