NO-VA Athleisure

Embrace movement with this Emirati-founded innovative activewear brand

NO-VA Athleisure, a prominent Emirati-owned activewear brand celebrated for its inventive and chic designs, is embarking on the Dubai Fitness Challenge month with its distinctive approach. Founded by the enterprising entrepreneur Badr Al Gaith, this Emirati-owned brand is dedicated to promoting an active lifestyle within and beyond its community.

The latest collection from NO-VA is designed to motivate fitness enthusiasts to explore the boundaries of both fashion and fitness. Whether you’re engaging in a workout at your preferred gym, enjoying a leisurely stroll, or simply relaxing at your favourite hangout spot, NO-VA’s latest collection introduces trend-setting pieces that embody the brand’s commitment to providing comfort, uniqueness, and style.

“At NO-VA, we believe in empowering individuals to embrace their active selves without sacrificing style or comfort. Our pieces are crafted to seamlessly integrate into everyday wardrobes, ensuring you stay in vogue whether you’re at the gym or navigating the city.”

Badr Al Gaith, founder of NO-VA Athleisure
Source: NO-VA Athleisure

Renowned for its blend of performance-oriented design and culturally enriched fashion, the AW23 collection seamlessly fuses functionality with style. The versatile range includes leggings, sports bras, cargo sets, matching two-piece ensembles, outerwear, and performance-enhancing gear, all crafted for all-day comfort while making a statement during daily workouts.

By endorsing the widely popular Dubai Fitness Challenge month, NO-VA Athleisure aspires to inspire individuals not only in the UAE but globally, underscoring the significance of an active lifestyle without compromising on style. The brand goes beyond traditional activewear, offering pieces that seamlessly transition from workout sessions to casual outings and every moment in between

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Sakina Juzar, a journalist specializing in culture and lifestyle, possesses an enthusiasm for the art of narrative and meticulous documentation. Her craft delves into a combination of fashion, culture, and society, both within the Middle East and on a global scale and provide a unique perspective for the same. Furthermore, Sakina curates an Instagram blog, @thelockedword, where she indulges in poetry and discourse on mental well-being.