Sixteen Saudi fashion designers shine at Paris Fashion Week with the showcase.

In an exciting celebration of creativity and cultural diversity, Paris Fashion Week just got a serious dose of Saudi Arabian magic. The SAUDI 100 BRANDS initiative, orchestrated by the trailblazing Saudi Fashion Commission, has returned in spectacular style. This year, it’s all about the incredible women leading the fashion charge in the Kingdom. Sixteen powerhouse designers are taking centre stage, showcasing their brilliance and putting Saudi Arabia on the global fashion map in the most dazzling way possible. This year’s presentation focuses on women-owned and led brands, promising a celebration of emerging talent from the Kingdom of Saudi Arabia.

SAUDI 100 BRANDS
Courtesy of SAUDI 100 BRANDS

A Glimpse into Saudi 100 Brands

The “SAUDI 100 BRANDS” showroom opened its doors on February 28, offering a vibrant platform for the Saudi designers. These creative minds got to showcase their talents alongside their international counterparts, making for a truly electrifying exchange. Held at the historic Les Cordeliers, the three-day event pulsed with energy, featuring runway shows, celebratory gatherings, and even exclusive networking events. This wasn’t just about showcasing clothes; it was a celebration of Saudi fashion’s rising stars and their unique perspective on the global stage.

The showcase brings a diverse range of styles and influences. From Mona Alshebil’s blend of traditional Saudi culture with modern designs to Apoa’s source of inspiration in culture, architecture, and travel, each designer offers a unique viewpoint, injecting vibrancy into the fashion showcase.

Some of the artists highlighted include Ashwaq Almarshad, who creates handcrafted luxury pieces in Riyadh with a focus on intricate detailing. Chador adds a modern, creative twist to Kaftans and traditional wear. Charmaleena weaves symbolic cultural motifs into their designs, giving each piece depth and meaning. Dazluq earns recognition for their impeccable craftsmanship and use of premium fabrics, while Kaf by Kaf distinguishes itself with bespoke designs featuring custom patterns. Together, these designers showcase the rich and diverse landscape of Saudi fashion on a global stage, offering everything from timeless contemporary designs to sustainable practices.

SAUDI 100 BRANDS stands as a yearly flagship initiative by the Saudi Fashion Commission, with a mission to grow and take the kingdom’s fashion industry forward. Hand-picking over 100 brands spanning various categories for instance ready-to-wear, evening-wear, streetwear, jewellery, accessories and beauty, the program plays an important role in cultivating a sustainable local fashion scene while fostering meaningful cultural connections between the Kingdom and the global stage.

This initiative, steered by the Saudi Fashion Commission, underscores the Kingdom’s dedication to nurturing and shining a spotlight on its growing fashion landscape. By offering a worldwide platform for Saudi designers, the program not only nurtures a sustainable local fashion industry but also forges stronger cultural bonds with the broader international fashion community. The unveiling of sixteen designers at Paris Fashion Week symbolizes the highest point of Saudi talent, infusing a vibrant and diverse essence into the ever-evolving global fashion narrative.

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Leen is a writer, designer and creative director, holding a fashion design degree from ESMOD. She is currently pursuing an MBA in fashion management, specializing in luxury, in Paris. Living in various Western and Eastern locales, Leen writes on fashion, culture, and lifestyle at KHAMSA as she interns in the editorial department.
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